Must-Have Features Every Small Business Website Should Have
It is imperative to have a website for your small business, and is an undeniable element for your company to thrive in this competitive market. Your small business website is one of the strongest small business marketing tools available for you.
Small Business Website Must Haves
There are additional elements that can enhance a small business website and promote a better user experience. (Read also Tips To Make Your Small Business Website a Lead Generating Machine)
Social Media Follow/Share Buttons
If you regard social media as a serious and productive marketing tool for your business and you factor in time in your work week to connect with people through social media channels, the presence of social media buttons on your site is an absolute must-have. You’ll want to make sure your buttons are visible on every page of your small business website, so factor in how big or small the icons should be and its location.
Newsletter Sign Up Form
A newsletter is a great way of generating repeat business by informing previous clients of special offers and new services. Newsletters help establish consistent communication between businesses and their public. If your business or service is one which would benefit from letting your customers and clients know what is going on you may want to put a newsletter on the website. Online newsletter signups give you the opportunity to build an opt-in email list.
A Frequently Asked Questions (or FAQ’s) page can be great way of providing information to your visitors. If you get asked the same questions over and over again put the FAQs on your small business website to save you from having to respond to them all the time. FAQ’s should address your client’s concerns and provide guidance about what your products and service will offer them.
Blogs have become a strategic business communication tool that can help you reach out to clients and potential leads. It establishes you as a subject-matter expert that can provide free valuable content to your customers, building your fan base of followers/readers. It will help you bring more traffic to your website and possibly convert those visitors into buyers.
Content is King
Content marketing is the now and future. Content is king, and the best way to gain organic placement in search engines.
Bear in mind that people read web pages differently from a printed page. They tend to scan web pages rather than systematically reading every word. This is a bit like how you would read a brochure or pamphlet.
- Content Development Tips:
- Use appropriate amounts of highlighted text, headings, and short sentences.
- Be brief and punchy.
- Don’t forget it is all about the user.
- Sufficient text to tell the search engines what your page is about.
Text content of your pages must include the keywords and phrases that you want to be found on search engines.
Search Engine Optimization is the next step that must be completed once a small business website is complete. SEO is the process of improving the volume or quality of traffic (visits) to a website from search engines via “natural” (“organic“) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine (Google, Yahoo, MSN etc.) By optimizing a small business website, over time a company will experience more traffic on their site, resulting in more sales and/or donations for their company or organization.
Last, of all, your small business website should be mobile-ready. Responsive web design should be concurrent with every single website because, let’s face it, mobile is the future. What device do you use to check your own personal emails more on? Desktop, tablet or smartphone?