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Business Plan Mission Statement

EXPLANATION: A mission statement should define the agency or organization in a concise and clear manner. After viewing the brief statement, one should be able to get an instant snapshot of what is unique about the organization, All program and activities in that organization should tie into this mission and answer who (the customer is), what (needs the organization will fill), how (the organization accomplishes that mission), and why (the organization exists)

“Provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities, and investors with a superior rate of return.” — Merck

“A computer on every desktop and in every home, all running Microsoft software” — Microsoft until 2002

“Organize the world’s information and make it universally accessible and useful.” — Google