Branding is one of the most important steps to set up a business identity. Regardless of the nature of the business or size of the company, a logo is one of the main ways to establish brand identity.
A successful brand identity represents what the business stands for and allows for easy recognition by all. It brings the business to life and helps customers to differentiate your services and/or products amongst competitors. Usually, a visual identity is one of the ways of pursuing this, and a brand logo is the most used strategy.
What Is a Logo?
A logo is a symbolic representation of a company. It represents the products, reputation and characteristics of a company through a picture. It’s designed to be an identity marker and is unique to each company.
How to Come Up With a Logo
The importance of a company logo cannot be undermined. Organizations understand how important a pictorial representation is and establishing a great logo requires time, intelligence and strategy.
Make an Ownable Logo
A brand logo should always be ownable. A logo should encompass all of your business’s marketing elements and should be unique to you. Customers, competitors and potential investors should be able to see certain fonts, color themes and other characteristics and be able to immediately recognize and associate them with your business.
A logo sticks for a lifetime, and this is exactly why organizations should spend time and resources to plan the best and most representative business logo. It’s important to invest time in deciding a color scheme, fonts, design and even what elements the logo will carry. After all, a logo is a symbolic representation of a business and it should be a great symbol.
Incorporate Your Business Values
A logo should reinforce your company’s values at first glance. The market and customers should know what you stand for and your company’s personality by just being able to look at your logo. If your organization is eco-friendly or uses sustainable means of production, make sure to incorporate this to stand atop of your competitors and diversify your niche.
Invest in Professional Visual Designing
Visual designers know just how to create the most captivating and message-laden logos. Working with a professional will help you get more insight into your logo; they’ll ask questions that will help you stand out from the competitors and also establish you as an individual brand. In other words, professional visual designers are pros at making eye-catching logos.
Your Logo Should Stand For Something
Create a logo that will incite emotion and relatability with your customer base. It should reflect the essence of your business, the motivation behind your products and services and should add personality to your brand. In fact, using the storytelling approach is a great way to get people to take notice; this can be achieved by adding a company message to the logo.
Studies have shown that the science of brand color association is vital. 90% of viewers judge the company’s business, products and services based on the color scheme of the company logo, because the right color pallet evokes the right emotions to establish brand rapport.
Tips To Guide Your Logo Creation
Now that you know how to create a logo and what it should represent, here are some key tips to guide the creation of your logo.
A logo designing process is a very crucial one. With tons of logos out there, how do you know yours will stand the test of time when it comes to visual appeal and quality?
Using templates to begin planning your logo will give you a starting point. You’ll have access to tons of templates that organizations and companies have used, and you’ll also be able to see which ones fare well in your niche. You’ll also get an idea of symmetry and proportion from the beginning, which will help you arrange your desired elements in a visually appealing manner.
Get Creative: Using Double Entendre
A visual double entendre is a way to incorporate two pictures into one. This creative method makes clients and customers do a double take and come back to the logo. This little mind game lets you add various elements of your business into one logo, and also gives you the opportunity to incorporate more information.
As discussed above, color schemes are a way for customers to establish an affinity with your brand. Colors are important when it comes to grabbing attention – but be careful not to overdo it by creating a mess!
Don’t go for the cliché designs you see around you. A great company logo is supposed to stand out which means you shouldn’t follow the norms, as tempting as it seems. Basic archetypes like circular discs fashioned like a coat of arms look good – but there are too many of these out there!
Invest in custom font and lettering for your business logo. Everyone loves unique typefaces! They do require a little more investment, time and effort, but the end result of the logo is very rewarding. In fact, a unique font or typeface reduces the chances of copyright problems and makes your logo easily searchable!
Keep it Simple
One of the most important things to remember is to keep the logo simple. Recall the Nike and Apple logos? Anyone all over the world can discern their products from their competitors by the sheer simplicity of their design. Use simple color schemes, images, typefaces and simple messages to make your logo the best ever.
A great logo speaks volumes about a company and its business. Invest time and capital in coming up with the best logo for your business – your symbolic representation is not to be compromised as it will represent your brand identity from the beginning! Contact the experts at BizCentral USA for help creating custom branding and logos.