First impressions matter, especially when it comes to your small business’ website. When a potential client lands on your page, you only have a few seconds to attract his or hers attention, and when you build a small business website you must keep that in mind.
So before you start your web development, the first thing you must determine and understand is who your target audience is. Who will be coming to your website? What are they looking for? Make sure when you plan your website it reflects your brand and style, as well as your customers. A good website will catch your reader’s attention as well as providing them easily what they are looking for.( Read 7 Essential Features Every Small Business Website Should Have)
Tips To Build A Small Business Website
- Clear information:
A good website describes who you are and what you do, your readers must be able to identify whether they are in the right place within a matter of seconds.
One characteristic about professional web design is the clean structure and organization. When planning your website make sure your pages are not cluttered, ensure your information is easily accessed and user-friendly.
- Clear Navigation:
Have you ever landed on a page and struggled to find where to go next? It is a very frustrating feeling! Good websites offer simple and intuitive navigation. When you design a website, you must ensure your visitors will be able to find the information they are looking for quick and easy. If your visitors have to click several times and waste time trying to understand where to go, they will most likely get frustrated and leave.
More and more customers rely on their smart phones and tablets to navigate the internet. When you build a small business website you must ensure it is accessible from a wide variety of devices. Elements such as flash banners, animations and pop-ups can interfere with the customer’s experience when browsing from a mobile device. Click here to try Google’s Mobile Friendly Test.
- Great Content:
When creating a small business website a very important factor is providing GREAT content. Good websites focus on their reader’s needs, providing them with high quality original content that generates value. Good content generates interested, and keeps your readers returning for more!
One important thing to keep in mind when you build a website is the loading speed, make sure your graphics and images are optimized and your overall site has a fast load speed. If your site is slow your readers will most likely get frustrated and leave.
- Clean Code:
When thinking about small business web design, you may want to give special attention to the code. Messy code harms your search engine ranking, additionally it can also generate browser compatibility issues which not only affect the user’s experience but also makes your business look unprofessional. To check your site’s code you can use the W3C Markup Validation Service.
- Easy to Read:
The average visitor will skim over your website, without taking the time to actually completely read the content. For this reason you want to ensure you make your site easy to read. The font size, style and color contrast against the background are important when it comes to the readers experience on your website. Very small font or a dark font on a dark background can make it very hard for your visitors to read your content.
- Great Design
When you create a website for business you should include contemporary and attractive features that make it stand out against the competition. A great website is visually appealing!
- Clear CTAs
A clear call to action (CTA) is a crucial element when you build a small business website. You must ensure you direct your readers to the next logical step. Phrases such as Contact us, buy now, learn more explicitly state what the reader should do next. It is important to keep in mind that the purpose of a website is to compel the customer to become a lead.
Creating a small business website be an overwhelming and time consuming task. However there are great resources and tools available to help you build a small business website!