Posted by Biz Central USA Marketing Team on February 3, 2012 under Small Biz and Entrepreneurship,Small Biz Marketing,Small Biz News,Small Biz Planning,Small Biz Secrets,Small Biz Secrets,Small Biz Webinars | 
Modern Marketing for Small Business
Marketing Plans and Corporate Branding
by Thomas R. Reich and Chris Romero
The Phoenicians invented modern marketing for Small Business!
Modern marketing for small business in today’s competitive small business environment is essential. The first step in modern marketing for small business is the same as it has been since the Phoenicians, who first develop a working marketing plan!
A marketing plan lays out your strategy and direction in the world of modern marketing for small business. The first step is to secure a solid corporate identity, with a common look, color and design throughout all aspects of anything from your company that is seen by the public or another business. A complete corporate identity should include:
1) Corporate Branding and Logo Design
- One consistent color pattern
Social Media strategy is part of modern marketing for small business.
- Make sure logo is unique, distinctive and very reproducible to all media both media and print matter
2) Brochures – containing the Logo and the color and consistent design which is to become your corporate identity
3) Business cards and electronic signature – should also follow this developing pattern of color and design
4) Press release blanks – should carry the corporate identity
5) Newsletters with the look and feel of your corporate identity from front to back
BizCentralUSA can help with modern marketing for small business
A company like BizCentralUSA can assist you in this type of design, inexpensively, and can get you on the road to modern marketing for small business. However you create this “Corporate Identity” it must be of prime concern. Today, a business identity is your life’s blood, the key to modern marketing for small business.
The second step is to develop an integrated digital identity. In today’s business world, the internet is not only reality, but is indispensible to a modern marketing for small business plan! You have, at this point, created a consistent corporate identity, logo, overall design and color scheme.
You must now carry this “Corporate Identity” into a “Digital Identity”, and do it correctly in order to survive modern marketing for small business:
1) Create a website consistent with logo, overall design and colors to match your already developed corporate identity
2) Create a blog with consistent branding
The internet must be part of modern marketing for small business
3) Customize you Twitter with consistent branding
4) Customize your Facebook with consistent branding and create a fan page with a look consistent with your web home page
5) Customize your LinkedIn account; create a grope membership list consistent with your business type.
There are so many aspects to modern marketing for small business and each facet has books written concerning all the things you can do to maximize your exposure. What I hope you take away from this writing, is that everything your small business does must be with a consistent look. Today, due to the internet culture, you can have the look and feel of a much larger corporation, if you plan and execute your corporate identity correctly.
Having a great Marketing Plan is essential in modern marketing for small business
BizCentralUSA has been helping small Business plan and execute corporate identity, and all aspects of small business operations for many years. BizCentralUSA has helped over 12,000 small businesses just like yours and we can help you with your modern marketing for small business today!
Join us for a free webinar which will cover “Key Marketing Ideas” this coming Thursday, February 9, 2012. As always, this is not an infomercial, but a true free full hour of pure information. Want to know more about modern marketing for small business, we will see you there!
If you would like more information on the full range of services offered to set up and service a Small Business please
contact BizCentralUSA by visiting BizCentralUSA or by calling, toll FREE 1.877.857.9002. Please follow us on Twitter and Like us on Face Book to receive free daily tips and tricks as well as notification of our FREE Award Winning Webinar series!
Posted by Biz Central USA Marketing Team on September 8, 2010 under Small Biz and Entrepreneurship,Small Biz Planning,Small Biz Webinars |
Is your small 
business startup headed down the path to success?
Whether you are just starting out or growing your small business, a sound business plan is your road map to success.
Writing a business plan will force you to objectively develop and evaluate your tactical and strategic plans. It will also help you identify the opportunities and risks encountered as a result of your decisions. Most importantly, you will understand who your customers are and how you can meet or exceed their needs and expectations.
We invite you to spend some invaluable time with BizCentral USA’s senior business plan consultants and learn how to not just build an effective business plan, but utilize it to insure your small business’ success!
Don’t wait, register today!
Topics of Interest:
- Benefits of Having a Solid Business Plan
- Company Summary
- Strategy & Implementation
- Financials
- Market Segmentation
Do you have suggestions for additional topics of interest you would like us to cover? Share them in the comments section below!
Don’t let your small business dreams fail or fall short of their actual potential! Reserve your seat today at: https://www2.gotomeeting.com/register/558842394
Posted by Biz Central USA Marketing Team on June 11, 2010 under Small Biz and Entrepreneurship,Small Biz Marketing,Small Biz Webinars |
Getting Your Small Business Started with Social Media!
Whether you are selling products/services or just publishing content for ad revenue, social media is a potent marketing method that will make your small business profitable over time.
From social networking and blogging to bookmarking and video streaming, there are dozens of ways to implement social media into your marketing mix, but that means nothing if they are not implemented effectively. In order for your efforts to provide you with a significant return, you must figure out what methods work best for you and know how to execute them!
We invite you to spend a valuable hour with BizCentral USA and learn how to get started utilizing social media to grow your small business by building content online that will get people talking!
Topics of Interest:
- The New Realm of Social Media
- 5 Social Media Methods
- How to get People Talking
- Integrating your Social Media Campaigns
Don’t get left in the dust! Get social and start reaching millions through this new medium!
RSVP Today! http://bit.ly/aulL97
Posted by Biz Central USA Marketing Team on February 12, 2010 under Small Biz and Entrepreneurship,Small Biz Tax Filing |
Preparing Your Small Business for the Inevitable
April 15th, (National Tax Day) is creeping up faster than you realized and maybe you’re not ready for it, but whatever the condition of your small business, you must always pay your taxes! Luckily this year National Tax Day falls on a Sunday and Monday is Emancipation Day so, the deadline this year is April 17th! Either way, you shouldn’t be wasting time.
The Internal Revenue Service (IRS) states that small businesses pay four kinds of taxes: Income tax, Self-employment tax, Employment taxes, and Excise taxes. The form of business determines what kinds of taxes you’ll pay.
The Upside to Taxes:
Luckily for startups, there are usually many opportunities to claim small business tax deductions. Also, small businesses can often structure their business taxes to accomplish certain goals. Each structure will have advantages and disadvantages, but choose the one that works best for you-LLC, Sole Proprietorship, S Corporation, etc.
Top Ten Small Business Tax Deductions:
| 1. Start up Cost Deductions |
6. Legal and Professional Services |
| 2. Education Deductions |
7. Supplies |
| 3. Business Travel |
8. Insurance |
| 4. Office Expenses |
9. Car Expenses |
| 5. Supplies |
10. Depreciation |
Managing your books and preparing your business taxes is a critical part of owning a business and should not be taken lightly. If the nature of your small business is fairly consistent from year to year, you may be able to manage your business taxes by yourself. However, if you are just starting up you may be better off hiring a CPA to help you along the way. Hiring someone experienced with taxes and bookkeeping can prevent you from filing incorrectly and can really save you time and money in the long run.
Posted by Biz Central USA Marketing Team on March 17, 2009 under Small Biz and Entrepreneurship |
Every small business will inevitably go through three stages of a life cycle: 
start-up, throw-up and grow-up, (As stated by Jay Goltz, in an article on CnnMoney.com). For those of you who haven′t been there yet, it is the point usually between 6 months to 2 years after your initial start up, where you find that your business is not meeting the expectations first projected. Mr. Goltz gave a fine example on how stage two can come about very quickly and unexpectedly through faulty accounting. In addition, I believe there are many other variables that can lead to the throw-up stage.
Each of the variables below can either make or break a small business. If you have found yourself in the throw-up stage, take a few minutes and ask yourself the following questions:
1) Do you resist changing with the times? Take a look around you-the world is not the same way it was 8 months ago, let alone 10 years ago. Times change and so do market trends, communication capabilities and business tactics, (to include a few examples: the explosion of online social networks, SEO, viral marketing and blogging). Traditional methods of doing business are not to be forgotten, but you must learn to integrate these methods with a new laundry list of tactics.
2) Do you practice outstanding, excellent and rewarding 
customer service? Remember the first rule of thumb- “If you don′t take care of your customers, someone else will!” Too often poor customer service can lead to a grapevine of bad publicity and referrals. Word of mouth can be one of the strongest influencers when one is making a decision. Don′t believe me? Check out these stats: 67% of all consumer decisions are primarily influenced by word of mouth (McKinsey/Thompson Lighthouse) and 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services (NOP World).
3) What marketing and self-promotional initiatives are you practicing? I understand that most entrepreneurs probably have a tight wallet, but a small budget is no excuse to eliminate marketing and pr from your business structure. Recently, I spent a lot time on some of the top 50 social tools on the web, including (Facebook, Twitter, Furl, Digg and more). These sites are no longer just for picture posting of the latest college mixer! Large and small businesses alike, have adapted these tools as a way to gain leads and build presence on the web. Utilizing these tools, will act like a bull horn for your company new, updates, questions, promos and comments.
4) Do you know your competition? What are their strengths and weaknesses? Think back to your high school football team. Usually every night before a big game the team would review “film” from the opposing team′s recent games. Your home team would take notes, observe tendencies and learn the competitor′s weakness. The next night, your home team was prepared and ready to take home a victory! The same goes for business, you cannot compete if you don′t know who your competition is!
However it is that your business found itself in the throw-up stage, don′t forget there is light at the end of the tunnel, but not without a lot of hard work and re-evaluation of your current business structure. In many cases you will have to start at the core of the problem and work your way through this mess, but in the end you will come out stronger and more confident in the future success of your business!
Tags: Business Growth, Business Solutions, creating your business plan, Customer Service, Entrepreneur, Entrepreneurship, establish your business, marketing, Marketing Services, Marketing Trends, Small Biz and Entrepreneurship, Small Business, small business certification, Small Business Development, Start up, Women’s Business Enterprise National Council
