Posted by Biz Central USA Marketing Team on January 17, 2012 under Small Biz and Entrepreneurship,Small Biz Marketing,Small Biz News,Small Biz Secrets,Small Biz Secrets | 
Twitter for Small Business Tools for Social Marketing
Using Twitter for Small Business to Generate Calls and Loads of
FREE Advertising
By Chris Romero and Thomas R. Reich
Ever Wonder what Small Business Tools are contained within Twitter for small business? How can you mine FREE Advertising out of a Social Media Network and create real tangible Results to add to your Twitter for small business and your Small Business Tools?
Wow have we got an answer for you! What if I told you that a small group of Twitter Followers could get you hundreds of thousands of
Announcing Twitter for Small Business
Advertising impressions every day? It is possible for Twitter for small business to extract new exposure from you existing customer’s followers, while re-enforcing those existing customers loyalty?
Interested, read on and discover how this Twitter for small business Tool, will become your favorite Social
Twitter for small business will be your favorite small business tool!
Media Tool for Business Advertising. I will outline the general program. We will then follow with two examples of companies that have successfully implemented the outline of this tool and adjusted it to their unique business model.
Twitter Fact: If you ask a question or answer a question in Twitter, all your followers see that message. If you receive a question or a response form a follower, all their followers see that message. The presents of a tweet in a follow stream is called an impression, just like a magazine calls the average number of readers that see a copy of an issue its Advertising Impressions, this is Twitter for small business at its finest.
The first example of how this Small Business Tool on Twitter works is a Hair Styling Shop in Orlando Florida;
For years Sun Clips Salon and Spa has used a complicated phone system and a live receptionist to set
Twitter for Small Business can replace constant phone use with lead producing advertising
appointments. This task is static; the customer calls for an appointment, and usually gets through, is put on hold and then given an appointment time. There is no interaction outside of 1 customer and the receptionist.
Now we put Twitter for small business in the mix, Sun Clips asked all of its customers to follow them on Twitter and receive special, Twitter only, Deals. Once the majority of their customers followed them, Sun Clips asked that appointment requests be Tweeted in for a 5% discount.
Twitter fro small business tools can make it easier for customers to connect
When a Tweet was received, Sun Clips Tweets the conformation of the appointment time or the answer to the question back to the client. Sounds like a simple system, and it is, it has streamlined their appointment system, but there is more. Can you think how this Twitter for small business Tool has created FREE Advertising impressions as well?
Each time a customer “Tweets” for an appointment, their entire network knows they get their hair cut at Sun Clips, what a great natural endorsement! When a conformation is sent back, Sun Clip customers know it is busy and time to make an appointment, maybe that a friend is going in Thursday at 11 AM, and they try for a similar time to say hi.
With the 1000+ customers that chose to participate and receive the special Twitter only offers, and in turn their customers average followers at around 300, that is 300,000 Advertising Impressions per month if each customer tweets an average of just once per month!
Example 2: A Specialty Butcher Shop in Trendy Winter Park Florida
Prime Cutz had a problem, the cost of advertising to compete with grocery store chains was prohibitive, and alternatives were not targeted to
Twitter for Small Business Tools can Help a Butcher Shop Connect with its Customers
their clientele. A specialty Butcher shop with one location can’t afford advertising in the cities major newspapers like a Publix or Winn-Dixie could, but they needed constant re-enforcement to keep growing their client base.
Prime Cutz began to ask customers to follow them on Twitter, they offered what every business should offer, an automatic follow back. With Twitter for small business follow backs are important, it makes your customer part of your family, and they appreciate it, your customers want to know you care, always follow back!
Once the followers list began to grow, Prime Cutz began an amazing offer, Tweet us what you want to see in the store and receive a tweeted back 10% off next order discount! They also openly asked their customers to re-tweet this offer to their network of friends.
Prime Cutz additionally uses Twitter for small business by sending Tweets their to followers with special offers each week. As an example: Pork Chops regular $4.00 per pound, while they last $2.50 per pound, tweet your order for conformation guarantee.
What does Twitter for small business do for Prime Cutz advertising?
1) First of all it gets specials to their growing list of customers with no advertising cost.
Twitter for Small Business Helps Business Succeed
2) It makes the “Twitter Club” a VIP Group with perceived VIP pricing.
3) Every time a customer responds by Tweet, their entire network is notified with the butcher shops name and the fact that a special deal is going on.
4) The free add impressions grow with every sale, sale prices they would have been offering and advertising in the traditional way at very high advertising rates, are now re-tweeted directly to friends and it is all FREE Advertising!
5) As their customers Tweet their meat orders, and their followers receive those Tweets, Prime Cutz is exposed to tens of thousands of potential new followers and customers each time a new sale offer is Tweeted!
Twitter for Small Business Will Flood Your Business with Positive Social Media Marketing
With an average Twitter following for a local retailer of around 9,000 and those Followers having an average Twitter Following of 300 Followers, That is a potential of 2.7 million Advertising impressions possible for each tweeted sale offer! The best part is these potential Advertising Impressions come at no hard costs to Prime Cutz, other than sales and discounts the Butcher Shop would have offered in Traditional Paid Advertising Outlets. This is one of the many was Twitter fro small business can serve you!
How can you add this Twitter fro small business tool to your arsenal? A Restaurant could offer 10% discount if an order is placed by Twitter, Patrick Schwerdtfeger gives a now famous example of a pizza restaurant using this Twitter for small business tool in his best-selling book Marketing Shortcuts for the Self-Employed. An Auto Repair Shop can offer 10% discount on an Oil Change if appointment is placed using Twitter. A Dentist can offer FREE Tooth Brush for Tweets, the ideas never end!
Please send us ideas you may have to implement Twitter for small business tools, let’s keep this discussion going. This is a fun way to create a major buzz in your market with minimal cost! Now is the time, you have the power, let’s grow your market together!
At BizCentralUSA we work with you every step of the way. We offer FREE Tips, Tricks and Advice, have frequent FREE Webinars on a vast array
oftopics and are, to coin a phrase, Good Guys. When you find you could use a friend in the business, remember BizCentralUSA has helped over 12,000 businesses like your business, across the United States since 2003. Call one of our Business Consultants for a FREE Business Evaluation. We can save you time and money, 12,000 satisfied customers can attest, BizCentralUSA is your friend in the business!
If you would like more information on the full range of services offered to set up and service Small Businesses please contact BizCentralUSA by visiting www.BizCentralUSA.com or by calling, toll FREE 1.877.857.9002. Please follow us on Twitter and Like us on Face Book to receive free daily tips and tricks as well as notification of our FREE Award Winning Webinar series and extra tips on Twitter for small business!
Posted by Biz Central USA Marketing Team on July 21, 2010 under Small Biz News,Small Biz Tax Filing,Small Biz Webinars |
Join us for a FREE small business webinar, where we will take A look at City, State & Federal Filings and Deadlines!
There are many forms entrepreneurs will encounter when forming and operating a small business, including federal, state, and internal. Many of these forms vary from state to state so it is important to always check what forms are required for your business, but how do you know what to file and when to file it?
Unfortunately, the government will expect you to know what the forms are for and when they must be filed and neglecting to file or filing inaccurately could mean heavy fines and penalties for your small business!
We invite you to spend some quality time with BizCentral USA and learn how you can help keep your small business on track and avoid hefty fines by staying in compliance!
Topics of Interest:
• Key Terms to Help Understand Forms
• State Filing Forms
• Federal Filing Forms
• Critical Deadlines for Filing
Don’t miss our FREE small business webinar on July 27, 2010 from 3:00 pm – 4:00 pm (EST)! Rsvp Today: https://www2.gotomeeting.com/register/327089258
Posted by Biz Central USA Marketing Team on May 11, 2010 under Small Biz and Entrepreneurship,Small Biz News |
BizCentral USA, a one-stop small business resource center, is proud to unveil their new redesigned website intricately tailored to meet the revolving needs of small business owners and entrepreneurs. The new small business website, http://www.bizcentralusa.com, acts as a “one-stop” online portal with new interactive tools and free small business resources for entrepreneurs nationwide.
The new small business website provides a wide variety of information for those seeking to start a business or grow their existing one. A few of the highlighted small business resources include:
- A Free Business Development Review: Current business owners can benefit from the one-on-one small business review that identifies business strengths and weaknesses and positions them for future growth.
- Competitor Price Comparisons: Potential clients can compare BizCentral small business service pricing against competitors, allowing for product research all in one place.
- Live Site Chat: Site visitors in a hurry will benefit from live chat functionality, allowing for immediate assistance or consultation.
- Business Startup Section: Registered users will have access to exclusive articles, how-to’s, free magazine subscriptions and special email promotions.
- Small Business Webinars and Videos: Entrepreneurs can join in live, online for one or several installments of the Small Business Webinar Series.
The small business website also includes added services with more clear process and service descriptions. Themes include: business plan writing, small business certification, incorporation, marketing, web design, small business HR, graphic design, accounting and bookkeeping.
Additionally, web visitors can share their business startup experiences and find more answers to their questions by visiting the Small Biz Blog, regularly updated with entries about all aspects of business startup and growth.
“The launch of our new website ties in with our constant effort to aid small business owners and entrepreneurs, by providing easy access to the services and small business resources critical to their success,” said Efrain Rodriguez, CEO and Founder of BizCentral USA.
About BizCentral USA
Founded in 2004, BizCentral USA is a “one-stop” service and resource center for small business owners and entrepreneurs nationwide. Their mission is to provide affordable services and solutions to small business owners and entrepreneurs, enabling them to successfully start and grow their business. For more information visit: http://www.bizcentralusa.com/.
Posted by Biz Central USA Marketing Team on April 20, 2010 under Small Biz and Entrepreneurship,Small Biz News,Small Biz Planning |
As we already know, going green is a great idea. Whether you want to help the environment, reduce waste, save money, or all of the above by simply making a few small changes, your small business will be able to benefit the environment and your business’ bottom line.
One simple way to prevent wasted energy costs is to power off your computers every night and on weekends. It is estimated that a single computer is left in sleep mode every night and weekend for a year, costs your business $41 per year to power that unused computer. $41 may not seem like a lot money but if you multiply the $41 by the number of computers in your office the expense adds up rather quickly.
In the United States most of the electricity is generated from coal-fueled power plants. The more electricity we use, the worse the environmental impact, increasing the need for additional coal mining. Reducing our electricity usage can decrease the amount of coal mined for power and preserve natural environments that don’t need to be turned into mines.
Another simple way to prevent energy wastage is to be sure to turn off your lights when they are not required. It is estimated that the average 60 watt bulb is typically left on overnight at the office from 5 pm-8 am. If the average power company charges 10¢ per kilowatt hour, and there are 15 hours of the day when the office is unoccupied, then leaving the light on overnight is using about one kilowatt hour of unnecessary power per day. By turning your lights off at the end of the night, you can save your business $0.50 each week, $2.00 per month, and $24.00 per year. Again, $24.00 per year may seem like a small savings but if you multiply that $24 by the total number of light bulbs in your business, this can end up being a great savings.
Another simple way to prevent waste and save money is to set all of your business’ computers default printer settings to print on both sides of each paper. Right away you will see that you have basically cut your paper cost in half. By using less paper you will be able to greatly reduce your businesses office supply budget.
It is estimated that nearly 50 percent of the trees cut down in North America are used to produce paper. In addition to the destruction of wildlife habitat caused by deforestation, the paper making process involves nearly 1,000 different chemicals and uses thousands of kilowatt hours of energy. By simply changing your business’ computer’s printer setting you will be doing your part to reduce these alarming figures.
If your business uses a fax machine you may want to consider digital faxing. Digital faxing will also increase your business’ savings from reducing your paper usage. By converting to digital faxing you will also be able to reduce your business’ cost of buying, maintaining and repairing a fax machine.
By following these simple tips, your business will be able to greatly reduce its carbon footprint. You will also be able to reduce waste, save money and utilize small business resources.
Posted by Biz Central USA Marketing Team on April 14, 2010 under Small Biz and Entrepreneurship,Small Biz News |
Whether you are just starting out or growing your small business, a sound business plan is your roadmap to success.
Writing a business plan will force you to objectively develop and evaluate your tactical and strategic plans. It will also help you identify the opportunities and risks encountered as a result of your decisions. Most importantly, you will understand who your customers are and how you can meet or exceed their needs and expectations.
We invite you to spend some invaluable time with BizCentral USA and learn how to not just build an effective business plan, but utilize it to insure your small business’ success!
Topics of Interest:
- Company Summary
- Strategy & Implementation
- Financials
- Market Segmentation
Don’t let your small business dreams fail or fall short of their actual potential! Learn how to prepare your small business for success by attending our webinar on Tuesday, April 27, 2010 from 3:00 p.m. – 4:00 p.m. (EST).
Posted by Biz Central USA Marketing Team on March 31, 2010 under Small Biz and Entrepreneurship,Small Biz News,Small Biz Planning |
Have you ever dreamed of being your own boss, setting your salary, and designating your work hours? You’re not alone! Many people find themselves interested in owning their own business but are unsure how to get started.
Starting a successful business requires a great deal of preparation. There are many important decisions to make and many rules and procedures that must be addressed. With an informed and educated approach, your business can be fulfilling and profitable, but it is essential to make key financial decisions and complete a series of legal activities.
We invite you to spend some invaluable with BizCentral USA and listen to critical information that will help you plan, prepare, and manage the startup of your small business.
Topics of Interest:
- Registration & Licensing
- Legal Formation
- Financing
Learn how to prepare your small business for success by attending either our seminar or webinar on Tuesday, April 13, 2010.
For all of you Florida residents near the Orlando area, a seminar will be hosted in our office from 10:00 a.m. – 11:30 a.m. Our office is located at 2151 Consulate Dr. suite 5, Orlando, FL 32837
For the rest of you out there, we have a webinar version available that will run from 3:00 p.m. – 4:00 p.m. (EST)
