Top Reasons for Business to use Social Networking

Posted by Biz Central USA Marketing Team on August 10, 2009 under Small Biz Marketing | Be the First to Comment

On average, 63% of businesses use social networking to build
relationships and awareness of their brand.

Customer Relationship Development and Satisfaction
Customer satisfaction is at an all-time low, possibly as a result of reduced business focus on actual relationships, and an increased focus on “customer relationship management” systems. Online social networks allow a prospective customer or prospective member to easily create a real connection with individuals in a given organization.  This allows for the customer to put a face with an interaction, rather than just a computer screen.  This in turn creates a real human perception of the company that is welcoming to business relationships.

Extremely Low-Cost Marketing Tool
Small business owners should engage in social networking because it is an easy and inexpensive way to connect to your consumers, and potentially form business partnerships.  Additionally, it provide an opportunity to network with people who have similiar interests, problems which you can solve and business goals you can help them achieve.    

Easily Share knowledge with Consumers
By combining social networking with other technologies (such as RSS, Blogs, Bookmarking etc.) your company will make it easy for current and future consumers to “subscribe” to updates from your organization. This is a way to share your company’s important information (Promotions, Articles, News etc.) without any additional effort.

Differentiate your service with “brand you”
Social networking provides another outlet for building your brand; Evenmore, it helps you promote “brand you” and not just the services that you offer.  You will have a variety of interactions with potential consumers, future partners and other people of interest.  Express your company as one that has real people working for it, people that love their company and believe in the products or services it offers.  This genuineness will come through in the conversations that you engage in.   This is your company’s brand; it is what make your company special.