The Phoenicians invented modern marketing for Small Business!
Modern marketing for small business in today’s competitive small business environment is essential. The first step in modern marketing for small business is the same as it has been since the Phoenicians, who first develop a working marketing plan!
A marketing plan lays out your strategy and direction in the world of modern marketing for small business. The first step is to secure a solid corporate identity, with a common look, color and design throughout all aspects of anything from your company that is seen by the public or another business. A complete corporate identity should include:
5) Newsletters with the look and feel of your corporate identity from front to back
BizCentralUSA can help with modern marketing for small business
A company like BizCentralUSA can assist you in this type of design, inexpensively, and can get you on the road to modern marketing for small business. However you create this “Corporate Identity” it must be of prime concern. Today, a business identity is your life’s blood, the key to modern marketing for small business.
The second step is to develop an integrated digital identity. In today’s business world, the internet is not only reality, but is indispensible to a modern marketing for small business plan! You have, at this point, created a consistent corporate identity, logo, overall design and color scheme.
You must now carry this “Corporate Identity” into a “Digital Identity”, and do it correctly in order to survive modern marketing for small business:
1) Create a website consistent with logo, overall design and colors to match your already developed corporate identity
2) Create a blog with consistent branding
The internet must be part of modern marketing for small business
4) Customize your Facebook with consistent branding and create a fan page with a look consistent with your web home page
5) Customize your LinkedIn account; create a grope membership list consistent with your business type.
There are so many aspects to modern marketing for small business and each facet has books written concerning all the things you can do to maximize your exposure. What I hope you take away from this writing, is that everything your small business does must be with a consistent look. Today, due to the internet culture, you can have the look and feel of a much larger corporation, if you plan and execute your corporate identity correctly.
Having a great Marketing Plan is essential in modern marketing for small business
BizCentralUSA has been helping small Business plan and execute corporate identity, and all aspects of small business operations for many years. BizCentralUSA has helped over 12,000 small businesses just like yours and we can help you with your modern marketing for small business today!
Join us for a free webinar which will cover “Key Marketing Ideas” this coming Thursday, February 9, 2012. As always, this is not an infomercial, but a true free full hour of pure information. Want to know more about modern marketing for small business, we will see you there!
If you would like more information on the full range of services offered to set up and service a Small Business please contact BizCentralUSA by visiting BizCentralUSA or by calling, toll FREE 1.877.857.9002. Please follow us on Twitter and Like us on Face Book to receive free daily tips and tricks as well as notification of our FREE Award Winning Webinar series!
This week we take a little different approach, we give you many lists to improve your business throughMarketing Mix for Small Business. Maximizing Marketing Plans for small business can do wonders for your bottom line! Using Social Media, it’s a snap, and mostly costs only time,
marketing for small business can be used for brand marketing
brain power and having a Marketing Stragity!
Why do businesses fail??
1) Not enough people know they exist, lack of Brand Marketing
2) They did not do enough to get the word out, Marketing strategy
3) Did not work hard enough for brand recognition
4) Did not remind the customer daily why their business matters
A successful marketing mix for small business campaign must have a daily promotion habit, do at least ONE of the following each day for branding:
1) Write or post a new blog
a blog post can help brand marketing and marketing strategy
2) Tweet a timely question
3) Do a radio interview
4) Do a webcast
5) Write a letter to the editor
6) Link and share pictures on Facebook page
**Do at least one thing that will publicize your product each day through network marketing!
Other things to do to get free publicity brand marketing and having marketing mix for small business; on a regular basis you should:
Marketing mix for small business should include Traditional and digital marketing
1) Contact 5 people a day that could help you publicize your product
2) Give the media a hook to use to grab their audience, their audience is who gives you free publicity for small business (in the end you and your product does not matter to that media outlet, to the organization giving you the publicity and adding to your marketing mix for small business, it’s how you can add interest to their show or blog, remember this, what is their brand marketing!)
3) Research what they can put in their heading or intro; coming up XXXXX Find something that will encourage their audience to stay tuned in or check back, what about you or your product would cause this reaction, and relate it to you brand.
4) Again, you need to come up with hooks, what makes this blogger or interviewer’s audience tune in to his show or blog. If it pushes you or your product or brand at the same time, that makes it a win win! Why should they give you free publicity, ad to your marketing mix for small business in this case, what about discussing you or your product brand benefits the blogger or the interviewer’s audience?
5) Example of a Hook that could interest an audience = “Could you go to jail for linking the wrong website?”, “Could this organization save your life?”, “Could our next guest make you money?”
5 Ways to Create a Hook
First: create interest in your brand
1) How to do; “How do you Tweet a Question?”
2) Counter a Myth; “Parents want a quick fix to poor study habits-could drugs be the wrong answer?”
Marketing strategy includes marketing mix for small business
3) Make a prediction; “Why the US will soon experience dramatic food shortages” –or—“Why food prices will continue to rise”; can you see how this could draw free publicity and add to your marketing mix for small business.
4) Ask a Question, can you give the media a question they can use? “What are cats thinking?”
5) Give them a timely hook, a reason they need to have information about your brand now; Tax advice at tax time, new business start up advice in January, new kind of tomato plant in the spring, this is prime free publicity for small business!
Create an effective marketing plan
1) Who is your core audience
2) What does that core audience read or watch
3) When will your topic be timely; time of year, anniversary, create a holiday around your product, look in the book ‘Chase’s Calendar of Events’ for listing of 10,000+ holidays
4) Is there a predictable news event that can be spun to your brand, release of a movie, elections, release of monthly employment figures or
Target blogs with your marketing mix for small business
farm reports, this is the nature of marketing mix for small business
Next time we will go more in depth into how to find the right blog sites that fit your brand and will help your marketing mix for small business. You can do this, and feel free to ask questions, I may even send you part 2 in advance if you ask! You comments are not only welcomed, but strongly incouraged. Send questions direct if you wish to tom@ BizCentralUSA.com, we are here to help you help others!
We at BizCentralUSA have been in the business of helping small businesses like yours for almost a decade, over 12,000 small businesses have come to us for advice over the years, and we are always here for you! Call today for a free needs assessment and consultation we want to hear from you! Also follow us on Twitter and Facebook for daily tips and tricks, as well as advanced notification on our free webinar series. The key to a goodmarketing mix for
Marketing mix for small business is one of our specialty's
small business is within you, you can do this!
If you would like more information on the full range of services offered to set up and service Small Businesses please contact BizCentralUSA by visiting BizCentralUSA.com or call, toll FREE 1.877.857.9002. Please follow us on Twitter and Like us on Facebook to receive free daily tips and tricks as well as notification of our FREE Award Winning Webinar series!
Twitter for Small Business Tools for Social Marketing
Using Twitter for Small Business to Generate Calls and Loads of
FREE Advertising
By Chris Romero and Thomas R. Reich
Ever Wonder what Small Business Tools are contained within Twitter for small business? How can you mine FREE Advertising out of a Social Media Network and create real tangible Results to add to your Twitter for small business and your Small Business Tools?
Wow have we got an answer for you! What if I told you that a small group of Twitter Followers could get you hundreds of thousands of
Announcing Twitter for Small Business
Advertising impressions every day? It is possible for Twitter for small business to extract new exposure from you existing customer’s followers, while re-enforcing those existing customers loyalty?
Interested, read on and discover how this Twitter for small business Tool, will become your favorite Social
Twitter for small business will be your favorite small business tool!
Media Tool for Business Advertising. I will outline the general program. We will then follow with two examples of companies that have successfully implemented the outline of this tool and adjusted it to their unique business model.
Twitter Fact: If you ask a question or answer a question in Twitter, all your followers see that message. If you receive a question or a response form a follower, all their followers see that message. The presents of a tweet in a follow stream is called an impression, just like a magazine calls the average number of readers that see a copy of an issue its Advertising Impressions, this is Twitter for small business at its finest.
The first example of how this Small Business Tool on Twitter works is a Hair Styling Shop in Orlando Florida;
For years Sun Clips Salon and Spa has used a complicated phone system and a live receptionist to set
Twitter for Small Business can replace constant phone use with lead producing advertising
appointments. This task is static; the customer calls for an appointment, and usually gets through, is put on hold and then given an appointment time. There is no interaction outside of 1 customer and the receptionist.
Now we put Twitter for small business in the mix, Sun Clips asked all of its customers to follow them on Twitter and receive special, Twitter only, Deals. Once the majority of their customers followed them, Sun Clips asked that appointment requests be Tweeted in for a 5% discount.
Twitter fro small business tools can make it easier for customers to connect
When a Tweet was received, Sun Clips Tweets the conformation of the appointment time or the answer to the question back to the client. Sounds like a simple system, and it is, it has streamlined their appointment system, but there is more. Can you think how this Twitter for small business Tool has created FREE Advertising impressions as well?
Each time a customer “Tweets” for an appointment, their entire network knows they get their hair cut at Sun Clips, what a great natural endorsement! When a conformation is sent back, Sun Clip customers know it is busy and time to make an appointment, maybe that a friend is going in Thursday at 11 AM, and they try for a similar time to say hi.
With the 1000+ customers that chose to participate and receive the special Twitter only offers, and in turn their customers average followers at around 300, that is 300,000 Advertising Impressions per month if each customer tweets an average of just once per month!
Example 2: A Specialty Butcher Shop in Trendy Winter Park Florida
Prime Cutz had a problem, the cost of advertising to compete with grocery store chains was prohibitive, and alternatives were not targeted to
Twitter for Small Business Tools can Help a Butcher Shop Connect with its Customers
their clientele. A specialty Butcher shop with one location can’t afford advertising in the cities major newspapers like a Publix or Winn-Dixie could, but they needed constant re-enforcement to keep growing their client base.
Prime Cutz began to ask customers to follow them on Twitter, they offered what every business should offer, an automatic follow back. With Twitter for small business follow backs are important, it makes your customer part of your family, and they appreciate it, your customers want to know you care, always follow back!
Once the followers list began to grow, Prime Cutz began an amazing offer, Tweet us what you want to see in the store and receive a tweeted back 10% off next order discount! They also openly asked their customers to re-tweet this offer to their network of friends.
Prime Cutz additionally uses Twitter for small business by sending Tweets their to followers with special offers each week. As an example: Pork Chops regular $4.00 per pound, while they last $2.50 per pound, tweet your order for conformation guarantee.
1) First of all it gets specials to their growing list of customers with no advertising cost.
Twitter for Small Business Helps Business Succeed
2) It makes the “Twitter Club” a VIP Group with perceived VIP pricing.
3) Every time a customer responds by Tweet, their entire network is notified with the butcher shops name and the fact that a special deal is going on.
4) The free add impressions grow with every sale, sale prices they would have been offering and advertising in the traditional way at very high advertising rates, are now re-tweeted directly to friends and it is all FREE Advertising!
5) As their customers Tweet their meat orders, and their followers receive those Tweets, Prime Cutz is exposed to tens of thousands of potential new followers and customers each time a new sale offer is Tweeted!
Twitter for Small Business Will Flood Your Business with Positive Social Media Marketing
With an average Twitter following for a local retailer of around 9,000 and those Followers having an average Twitter Following of 300 Followers, That is a potential of 2.7 million Advertising impressions possible for each tweeted sale offer! The best part is these potential Advertising Impressions come at no hard costs to Prime Cutz, other than sales and discounts the Butcher Shop would have offered in Traditional Paid Advertising Outlets. This is one of the many was Twitter fro small business can serve you!
How can you add this Twitter fro small business tool to your arsenal? A Restaurant could offer 10% discount if an order is placed by Twitter, Patrick Schwerdtfeger gives a now famous example of a pizza restaurant using this Twitter for small business tool in his best-selling book Marketing Shortcuts for the Self-Employed. An Auto Repair Shop can offer 10% discount on an Oil Change if appointment is placed using Twitter. A Dentist can offer FREE Tooth Brush for Tweets, the ideas never end!
Please send us ideas you may have to implement Twitter for small business tools, let’s keep this discussion going. This is a fun way to create a major buzz in your market with minimal cost! Now is the time, you have the power, let’s grow your market together!
At BizCentralUSA we work with you every step of the way. We offer FREE Tips, Tricks and Advice, have frequent FREE Webinars on a vast array oftopics and are, to coin a phrase, Good Guys. When you find you could use a friend in the business, remember BizCentralUSA has helped over 12,000 businesses like your business, across the United States since 2003. Call one of our Business Consultants for a FREE Business Evaluation. We can save you time and money, 12,000 satisfied customers can attest, BizCentralUSA is your friend in the business!
If you would like more information on the full range of services offered to set up and service Small Businesses please contact BizCentralUSA by visiting www.BizCentralUSA.com or by calling, toll FREE 1.877.857.9002. Please follow us on Twitter and Like us on Face Book to receive free daily tips and tricks as well as notification of our FREE Award Winning Webinar series and extra tips on Twitter for small business!
A record 480,000 new entrepreneurs chose 2011 to set up a small business. Those who made the move to start a company in 2011 along with the rest of the small businesses in the United States accounted for more that ½ of the private sector GDP and 70% of new jobs created in 2011.
With 2012 shaping up to be a much better economy, ask yourself, “is it safe to set up a small business?” Or, “Might it be safer to start a company than to hold an average job in today’s economy?” The answer may surprise you. Statically speaking, if a small start up business lasts 3 years that Startup Company is far more likely to be in business next year than the average American is to be employed in the same job for 3 years.
Don’t get the wrong idea, to set up a small business is not an easy proposition. 35% of those who attempt to set up a small business fail out of the box or within the first 3 years. Let’s look at why; here are the top 5 reasons those who set up a company may fail before they even have a chance to prove their unique business model works:
1) Lack of a Professional Business Plan
2) Poor planning and over spending on their attempt to set up a small business
Top 5 reasons efforts to Set up Small Business may fail
3) Lack of a Marketing Plan
4) Poor or nonexistent Bookkeeping system in place
5) Lack of Graphic, Logo and Web Identity
The pitfalls that kill a startup company can be avoided completely by simply using a professional small
business services company. There are many out there, but BizCentralUSA has helped over 12,000 set up a small business successfully since 2003.
At BizCentralUSA, we believe in delivering tried and true solutions and applying those solutions to well qualified entrepreneurs who wish to set up a small business correctly. Our success rate is far higher than the national average success rate of those wishing to start a company without assistance.
At BizCentralUSA we know how to quickly and efficiently work with you to set up a small business starting with a working business plan. We will have one of our Business Consultants work with the Startup Company to develop proper
Navigate rough waters to Set up a Small Business
bookkeeping system, Marketing Plan and adjust budgeting and Human Resource needs. BizCentralUSA can even offer Web, SEO and Social Media Services, along with the beginning of unique branding, brand management and brand awareness.
Don’t go it alone, it is rough waters out there when you want to start a company. But with a friend in the Business like BizCentralUSA, a friend that has helped over 12,000 clients set up a small business, many just like yours, the playing field is leveled!
Here’s the best part. We are up to 40% less expensive than our prime competition, LLC.com and LeagleZoom.com, because we can be. With BizCentralUSA there is an additional benefit
Set up a Small Business is smooth sailing with BizCentralUSA
BizCentralUSA is proud to help Set up a Small Business with live phone service!
beyond just the lower price, you deal with a live business consultant, and a live staff! We, at BizCentralUSA are available by phone at 877-857-9002, In a world that is ruled by the internet and automated operators, we have trained consultants standing by ready to help you. This is business help with a human touch.
Statistics are on your side, it’s time to set up a small business now! Start a company with a friend in the business like BizCentralUSA, and its smooth sailing in 2012!
If you would like more information on the full range of services offered to Set up a Small Business, please contact BizCentralUSA by visiting www.BizCentrallUSA.com or by calling, toll FREE 1.877.857.9002. Please follow us on Twitter and Like us on Facebook to receive free daily tips and tricks as well as notification of our FREE Webinar series on the right way to Start a Company!
Search Engine Optimization SEO for Small Business Part 2
We discussed the different advantages of Search Engine Optimization (SEO) for Small Business in Part 1. Now let’s learn a few tricks that can make this whole process a little more enjoyable. When you know some of the processes involved, the whole concept of how the internet works and SEO for Small Business can become clearer.
Here comes one of those tricks I promised! Go to Google while visiting the Internet through Internet Explorer. Search for your key competitors within the industry you operate (Local, National and International). Go to the home page of one of the web sites of a respected and top rated competitor. On the right side or “Ribbon” of that Web Site Home Page, Right Click your mouse, a menu will appear, highlight and then Left Click on “VIEW SOURCE” about half way down on the pop up menu. You will bring up a new page, you are looking at the actual HTML code of you competitors Web Site, don’t worry it is OK!
After the initial shock of this confusing page, which looks like a page of Algebra or complete gibberish, you will be able to mine data right out of their site, easily! Look for the term <Title> with words In-between followed by the term <Title> those words inside are the actual Keyword optimized title of the Web Site. Next you will see the term; (“Meta Name Description” Content =). What follows that is the Keywords and Keyword Phrases which that Web Site is using to get the ranking it has. Additionally, those words describe to the Search engines what that Web Site is about. These words must relate to that site, or the site will receive “Empty Hits” but we will discuss that later in part 3.
Finally, and most importantly, (<Meta Name = “Keywords” Content =), the words that follow are the Keywords used to get Search Engine Optimization by your direct competitor! Open your word document, the one where you recorded your Keywords and Keyword Phrases, make a section heading of your Competitors Name and copy paste your competitors Keyword list. Repeat this process with at least the top 10 of your competitors Web Sites.
At this point you have a long list of potential Keywords and Keyword Phrases. Which seem to be universal among your competitors? Do you see any that surprise you or spark your interest, which you had not included in your Keyword list?
Now begin making a final list of the “Best” Keywords and Keyword Phrases. What are the right Keywords to use and which are the wrong ones? The Keywords that are used by all your competitors are SEO “Keys” to the industry nitch as a whole, but combining those with Keywords unique to your business or service, may be your key to the top of the Search Engine list for a particular search. It is the Unique groupings of Keywords and Keyword Phrases and using those “Keys” throughout the content and updates of that Web Site, which will give a Web Site its “Rank” Each search made on a search engine has Unique characteristics, you need to optimize for as many of those searches as you can.
Can Search Rank be bought, Yes, is paying for rank the only way to be found, NO! Keyword Strategy and SEO (Search Engine Optimization) is the first step towards getting found in the modern jungle known as the internet!
Still confused, why re-invent the wheel? There are many fine companies which will help to optimize your company’s Web Site. Perhaps none have the expertise combined with the extremely competitive pricing of BizCentralUSA. Since 2003, BizCentralUSA has helped over 10,000 small businesses and has been on the cutting edge of Web Site optimization and competitive marketing. As part of a complete Marketing Package, BizCentralUSA can not only optimize your keywords and author your Web Site for SEO (Search Engine Optimization), but make your Web Site look and feel like an industry leading Authority at the same time! A Web Site that represents an industry leader like your business with style and class!
It is the Unique groupings of Keywords and Keyword Phrases and using those “Keys” throughout the content and updates of that Web Site, which will give a Web Site its “Rank” Each search made on a search engine has Unique characteristics, you need to optimize for as many of those searches as you can. Can Search Rank be bought, Yes, is paying for rank the only way to be found, NO! Keyword Strategy and SEO (Search Engine Optimization) is the first step towards getting found in the modern jungle known as the internet! Still confused, why re-event the wheel?
There are many fine companies which will help to optimize your company’s Web Site. Perhaps none have the expertise combined with the extremely competitive pricing of BizCentralUSA. Since 2003, BizCentral USA has helped over 10,000 small businesses and has been on the cutting edge of Web Site optimization and competitive marketing. As part of a complete Marketing Package, BizCentralUSA.com can not only optimize your keywords and author your Web Site for SEO Search Engine Optimization, but make your Web Site look and feel like an industry leading Web Site at the same time! A Web Site that represents an industry leader like your business with style and class! Look for Part 2 of this series, we will finalize your Keyword list and delve into the world of SEO for Small Business Search Engine Optimization and Keyword Placement throughout your Web Site!To learn more about BizCentralUSA and the full range of services we provide small to mid-sized business, visit www.BizCentralUSA.com or call 1.877.857.9002
SEO for Small Business? Blogs, Directory Listings, Social Media, Link building, the list goes on and on. How does any of this make your small business Blog and Web Site better? What does a Keyword and a Search Engine have to do with the creative substance of the article and the message your business wants to get across?
The answer is simple: nothing and everything! SEO for Small Business – Keyword Strategy or Search Engine Optimization and the use of Keywords, H1 tags and URLs have little or nothing to do with your creative content. However, they are all part of the process and when the article is published in a blog and as part of your website on the broader blogosphere and a potential customer is looking for that information through a search engine, that article, your blog and your web site will never be found without the proficient use of SEO for Business – Keyword Strategy (search Engine Optimization), H1 tags, URLs and the rest of the package so often over looked by small businesses.
To play in today’s Web Arena, you need to learn the tricks and follow the rules. On one hand, your business can now publish an article and have it viewed by millions of people without ever being “Published” in the traditional sense. In the old days, you would need to make the kind of news that interested business journals or industry rags. To do this you would have to smooze the writers, perhaps hire a Public Relations Agent familiar with your target market, maybe place adds in the target publication and hope the article would be “spun” positively in the direction of the message you were trying to convey. Even if all went as planned, even if the article was a great big add for your key product, even if your company name appeared over and over, the readership or “Unique Impressions” may have only been 80,000 and of that, how many unique readers of that publication actually read your specific article? How many would even know that that article with just the information the potential customer needed to know, was there?
Today the rules have changed, but the game is the essentially the same! An innovative company must get an article featuring a unique product or service read by as many “Unique Impressions”, who are actually looking for that product or service, as possible. However, today the Public Relations agent and the hard copy publication salesman is replaced with Search Engines and SEO for
Small Business SEO
Business – Keyword Strategy! If Keywords are used correctly and SEO for Business – Keyword Strategy, Search Engine Optimization, is maximized, that same article can be picked up by thousands of unique on line blogs and publications allowing it to be exposed to millions of “unique Impressions”. It takes work, expertise and investment to do this correctly, but like I said “the rules have changed, but the game is the same”.
We are going to deal with Keywords in part one of this series on SEO. You, as a company must ask “Who is this company?”, “What what does the company really do?” What unique service does this company provide?” SEO for Small Business – Keyword Strategy or Search Engine Optimization revolves around Keywords and Key phrases. Decide who you are as a business and what your target market is. Who is your target audience and what “Keywords” will “Find” that audience. In future articles we will deal with Keyword Placement, SEO for Business – Keyword Strategy and URL utilization to maximize search engine results. In the final segment we will reveal super secret tricks to take what you’ve learned and truly maximize your exposure!
Finding the ideal Keywords is a process, one your company must master! Let’s have some fun with a Keyword list. First open a Word Document and record every word or phrase that you think fully explains your business, the services or products you provide and that
Small Business SEO
special element that makes you “Unique”.
Keyword = A word or phrase that pinpoints what you are uniquely about. Additional Keywords = a word or phrase that targets your industry or market segment.
Here comes one of those tricks I promised! Go to Google while visiting the Internet through Internet Explorer. Search for your key competitors within the industry you operate (Local, National and International). Go to the home page of one of the web sites of a respected and top rated competitor. On the right side or “Ribbon” of that Web Site Home Page, Right Click your mouse, a menu will appear, highlight and then Left Click on “VIEW SOURCE” about half way down on the pop up menu. You will bring up a new page, you are looking at the actual HTML code of you competitors Web Site, don’t worry it is OK!
Look for Part 2 to find out what you can do to Maximize your SEO for Small Business.
Today, The BizCentral USA Team saw an amazing seminar by Patrick Schwerdtfeger on Social Media and the Future of Marketing at the National Entrepreneur Center in Orlando, Florida.
We have decided to radically change our marketiung procedures at BizCentralUSA, CharityNetUSA and CHurchNetUSA as a result. You should check Patrick’s lates book out as well as engage with the National Entrepreneur Center in Orlando, Florida.
Did you know that Orlando is one of the top 10 places to start a small business? The National EC has a lot to do with that. We will be updating you on our new found alliance with Patrick and the NEC in the weeks to come. Until then, enjoy this article that Patrick wrote. The future of marketing is here and keep in touch with us to let you know more about it. Enjoy the read and keep up with us on twitter and facebook. Thanks
“Ever since the 19th century, the prevailing trend in marketing has been an increasing focus on the consumer. Today, the value-first moniker allows potential buyers to actually sample the product before buying, an evolution from the liberal return policies of the 90s.
We’ve all been in Costco and enjoyed little morsels of food before buying anything. And on the internet, this is even more common. Website users are given more free information and resources than ever before, all in the name of building trust and demonstrating expertise, increasing the ODDS of a future sale.
Going forward, the consumer focus will evolve even more. Successful marketers will be those who actually HELP potential buyers become successful themselves. Marketing messages will all target the achievement of the buyers own objectives. Giving your buyers a platform to stand on will be the next wave of marketing methodology.
Of course, the many forums on the internet were among the first iterations of this approach, giving all of us a way to promote ourselves and demonstrate our own expertise. And all the user-driven platforms like MarketWatch and others are another manifestation. Social Bookmarking is yet one more.
These platforms all present the ultimate objectivity because the content is being contributed and validated by the audience, not the host. The applications are fairly novice so far but the integration and aggregation of regular life activities will soon incorporate all areas of our lives.
Decisions we make will be recorded, aggregated and made available to others considering similar decisions. And wherever possible, the results of these decisions will be aggregated as well, giving future decision-makers additional insight when planning their own activities.
There will be three effects of this. First, we will become increasingly aware of the “average person” around us. We will have direct visual access to a true cross-section of the population … and it will remind us all how uneducated most people are. Sad but true. Most people know little or nothing about the major events shaping our time in history.
Secondly, it will widen the division between the “leaders” and the “followers”. The majority of the population will seek approval and validation by following the crowd. And, of course, we will know EXACTLY what the crowd is doing. But there will be a smaller subset of the population that will purposefully go in the other direction and that will feed creativity and innovation.
Third, the acceptance and critical mass stages of a successful new product will accelerate even more as new success stories will be apparent to a wider audience in real time. This will widen the gap between product providers and product consumers and allow the providers of successful products to achieve incredible success quicker. In other words, business owners will have more leverage than ever and the division between the rich and the poor will magnify further.
Tactical Execution provides implementation solutions for businesses that are ready to take action. There is a ton of great information available on the website and I hope you take advantage of those resources.
Its Tax season approaching and all eyes turn to your corporate bottom line! You need a way to save some of those excessive Corporate Taxes, and do some good for the community at the same time.
We have the answer; Start a Corporate Foundation! All of the fortune 500 companies have one and now Corporations big and small can have this long coveted institution within their own corporate structure.
Thanks to BizCentralUSA, and the incredibly affordable pricing plans we offer, there is now a place where all the filings for 501c3, the structure of the corporate foundation, even the business plan can be developed for you by experts that cut costs to the bone, and maximize your savings and brand enhancement with minimal hassle and cost to you!
Company founder, Efrain Rodriguez, who was originally with Procter and Gamble himself, related a story of P&G success with a Company Foundation:
“P&G wanted to give back to the community and get a marketing edge at the same time; they had funds but wanted to think outside the box on advertising and marketing in the conventional sense. They formed and funded a Company Foundation called (Loads of Hope). The money funded to the foundation was tax deductable, yet the foundation was to be used for community relations. The Foundation purchased trucks outfitted with washers and driers, complete self contained generators for remote operation. They tagged the trucks with “Loads of Hope” and fully covered the rigs with their brand “Tide” gives back to the community. The trucks were sent out to disaster areas, starting with Hurricane Andrew. The expenses were covered by the Foundation, but the public relations generated were far in excess of the costs which were fully tax deductable. In addition, since the “Loads of Hope” was given 501 C 3 statuses, another specialty of BizCentralUSA, P&G were able to take donations from interested donors impressed with the philanthropy of P&G adding to the good they could do in storm ravaged communities and, of course, their brand exposure and good will,”
Beginning to see possible advantages for almost any corporate entity, with a community spirit and an honest desire to save on tax bills? BizCentralUSA saw a need in the market for this unique product, there is the need, the solutions are competitively priced, the tax savings are significant, and the advantages to both the community and brand identity, far outweigh the time involved in setting up a Company Foundation. Furthermore, BizCentralUSA has made it all as simple as a phone call to find out how easy it will be to say, “Yes we have a Corporate Foundation.”
To learn more about BizCentral USA and the full range of services we provide small to mid size businesses, visit www.BizCentralUSA.com or call 1.877.857.9002.
How the Right Small Business Marketing Ideas Can Help Customers Find You
- Small Business Marketing Methods to Attract Customers!
Website, e-mail blasts, business cards, print ads; all of these methods of small business marketing can be confusing and unknown territory for a any business owner whose focus is keeping the business running. One of the oldest and more cost-effective forms of small business marketing is and will continue to be word-of-mouth. If your business can get new business by referrals then you have the best marketing team already acting on your behalf: your current customers. If your business is not getting new business, give your current customers an incentive to promote your services or products. Referral programs are easy to start and don’t cost very much to maintain. If your small business marketing ideas aren’t getting new customers, you might want to give your current marketing strategies a tune-up.
If you are looking for different creative ways to market your company without running up your marketing tab, here are some examples to get you started:
Print Material (business cards, logos, brochures) Small business owners have relied on this relatively inexpensive method of conveying marketing information: cards, brochures, and circulars. Keep in mind when purchasing these items that you want your business card to stand out from your competitor’s business card. You want people to remember who you are because of a catchy name or a printed material that really catches their attention. Small Business Marketing Ideas stem from fun and common sense. Identify the need in your clients and explain how you intend to fill it. Samples and free offerings – When considering this method of marketing, the question you need to keep in mind is, “Can my business truly afford to offer something for free?” Giving away services or products that you make is usually an inexpensive small business marketing strategy that will leave customers appreciating the value of your products. Customers never get tired of these special offers and great treatment. On the other hand, if you say that the goods or services are “free” or “without charge,” be certain there are no unstated terms or conditions that qualify the offer. Coupons and Discounts – Making coupons available on your small business website will always attract potential customers to your site. By drawing them into your website, they may simply purchase the service or product because the coupon exists. This strategy of “pulling” customers in also gives them an opportunity to check other services they may be interested in. Consider using a coupon mailing service to send coupons to homeowners in specific neighborhoods in your local area. Public relations – To get your business in the news, send a press release you draft yourself to every newspaper in the area. The trick is to give the reporter an angle that makes the story interesting to readers; examples would be such events as a grand opening, a contest, a new product line, a new service launch or charitable activities your business is sponsoring. Signs – Don’t forget about “signage.” Signs work best if they’re bold, edgy, professionally done, and consistent with your business values. Many small business marketers are so hungry for sales that they forget the common sense behind their design. Always set yourself apart from the competition. Always keep in mind that any small business signs must be well-lit so the viewer sees and “gets” your message quickly. Signs don’t have to be in stationary locations. Examples would be items such as T-shirts, shopping bags, and bumper stickers. These items are creative forms of signs and can do a great job of advertising your goods to new potential customers. Another great sign that is often times overlooked is your vehicle; you can get a magnetic sign for your car door with your business name, logo, and slogan or some art. Also, be sure to include all of your social media and business website in your email signatures, stationary and landing pages.
Have any other small business marketing suggestions to offer to the community? Share them in the comments box below!
A Free Small Business Webinar on Starting your Business off on the Right Foot with Email Marketing!
The Pew Internet and American Life Project, says e-mail remains the number-one online activity of Americans and can deliver a higher return on investment than methods such as direct mail and advertising. So as a small business, it’s important to capitalize on this trend! By adopting the right strategies and practices now, you can maximize the inbox to capitalize on acquiring new customers and retaining current ones.
We invite you to spend some valuable time with BizCentral USA and learn step-by-step effective strategies for implementing successful email marketing campaigns.
Topics of Interest:
• Email Marketing Fundamentals
• Design and Layout Best Practices
• What you Don’t see That can Make or Break your Campaign
• Building your Email Lists
• Complying with Regulations & Getting your Emails Delivered
Join us August 17th, 2010 from 3:00 pm – 4:00 pm (EST) and Learn how to maximize the inbox and start reaching thousands with one click!
Be the First to Comment 
contact BizCentralUSA by visiting BizCentralUSA or by calling, toll FREE 1.877.857.9002. Please follow us on Twitter and Like us on Face Book to receive free daily tips and tricks as well as notification of our FREE Award Winning Webinar series!
