Posted by Biz Central USA Marketing Team on February 3, 2012 under Small Biz and Entrepreneurship,Small Biz Marketing,Small Biz News,Small Biz Planning,Small Biz Secrets,Small Biz Secrets,Small Biz Webinars | 
Modern Marketing for Small Business
by Thomas R. Reich and Chris Romero
The Phoenicians invented modern marketing for Small Business!
Modern marketing for small business in today’s competitive small business environment is essential. The first step in modern marketing for small business is the same as it has been since the Phoenicians, who first develop a working marketing plan!
A marketing plan lays out your strategy and direction in the world of modern marketing for small business. The first step is to secure a solid corporate identity, with a common look, color and design throughout all aspects of anything from your company that is seen by the public or another business. A complete corporate identity should include:
1) Corporate Branding and Logo Design
- One consistent color pattern
Social Media strategy is part of modern marketing for small business.
- Make sure logo is unique, distinctive and very reproducible to all media both media and print matter
2) Brochures – containing the Logo and the color and consistent design which is to become your corporate identity
3) Business cards and electronic signature – should also follow this developing pattern of color and design
4) Press release blanks – should carry the corporate identity
5) Newsletters with the look and feel of your corporate identity from front to back
BizCentralUSA can help with modern marketing for small business
A company like BizCentralUSA can assist you in this type of design, inexpensively, and can get you on the road to modern marketing for small business. However you create this “Corporate Identity” it must be of prime concern. Today, a business identity is your life’s blood, the key to modern marketing for small business.
The second step is to develop an integrated digital identity. In today’s business world, the internet is not only reality, but is indispensible to a modern marketing for small business plan! You have, at this point, created a consistent corporate identity, logo, overall design and color scheme.
You must now carry this “Corporate Identity” into a “Digital Identity”, and do it correctly in order to survive modern marketing for small business:
1) Create a website consistent with logo, overall design and colors to match your already developed corporate identity
2) Create a blog with consistent branding
The internet must be part of modern marketing for small business
3) Customize you Twitter with consistent branding
4) Customize your Facebook with consistent branding and create a fan page with a look consistent with your web home page
5) Customize your LinkedIn account; create a grope membership list consistent with your business type.
There are so many aspects to modern marketing for small business and each facet has books written concerning all the things you can do to maximize your exposure. What I hope you take away from this writing, is that everything your small business does must be with a consistent look. Today, due to the internet culture, you can have the look and feel of a much larger corporation, if you plan and execute your corporate identity correctly.
Having a great Marketing Plan is essential in modern marketing for small business
BizCentralUSA has been helping small Business plan and execute corporate identity, and all aspects of small business operations for many years. BizCentralUSA has helped over 12,000 small businesses just like yours and we can help you with your modern marketing for small business today!
Join us for a free webinar which will cover “Key Marketing Ideas” this coming Thursday, February 9, 2012. As always, this is not an infomercial, but a true free full hour of pure information. Want to know more about modern marketing for small business, we will see you there!
If you would like more information on the full range of services offered to set up and service a Small Business please
contact BizCentralUSA by visiting BizCentralUSA or by calling, toll FREE 1.877.857.9002. Please follow us on Twitter and Like us on Face Book to receive free daily tips and tricks as well as notification of our FREE Award Winning Webinar series!
Posted by Biz Central USA Marketing Team on January 27, 2012 under Small Biz and Entrepreneurship,Small Biz Marketing,Small Biz Secrets,Small Biz Secrets,Small Biz Startup,Small Biz Webinars |
Marketing Mix for Small Business;
Using Social Media in your Marketing Plan!
by Thomas R. Reich and Chris Romero
This week we take a little different approach, we give you many lists to improve your business through Marketing Mix for Small Business. Maximizing Marketing Plans for small business can do wonders for your bottom line! Using Social Media, it’s a snap, and mostly costs only time,
marketing for small business can be used for brand marketing
brain power and having a Marketing Stragity!
Why do businesses fail??
1) Not enough people know they exist, lack of Brand Marketing
2) They did not do enough to get the word out, Marketing strategy
3) Did not work hard enough for brand recognition
4) Did not remind the customer daily why their business matters
A successful marketing mix for small business campaign must have a daily promotion habit, do at least ONE of the following each day for branding:
1) Write or post a new blog
a blog post can help brand marketing and marketing strategy
2) Tweet a timely question
3) Do a radio interview
4) Do a webcast
5) Write a letter to the editor
6) Link and share pictures on Facebook page
**Do at least one thing that will publicize your product each day through network marketing!
Other things to do to get free publicity brand marketing and having marketing mix for small business; on a regular basis you should:
Marketing mix for small business should include Traditional and digital marketing
1) Contact 5 people a day that could help you publicize your product
2) Give the media a hook to use to grab their audience, their audience is who gives you free publicity for small business (in the end you and your product does not matter to that media outlet, to the organization giving you the publicity and adding to your marketing mix for small business, it’s how you can add interest to their show or blog, remember this, what is their brand marketing!)
3) Research what they can put in their heading or intro; coming up XXXXX Find something that will encourage their audience to stay tuned in or check back, what about you or your product would cause this reaction, and relate it to you brand.
4) Again, you need to come up with hooks, what makes this blogger or interviewer’s audience tune in to his show or blog. If it pushes you or your product or brand at the same time, that makes it a win win! Why should they give you free publicity, ad to your marketing mix for small business in this case, what about discussing you or your product brand benefits the blogger or the interviewer’s audience?
5) Example of a Hook that could interest an audience = “Could you go to jail for linking the wrong website?”, “Could this organization save your life?”, “Could our next guest make you money?”
5 Ways to Create a Hook
First: create interest in your brand
1) How to do; “How do you Tweet a Question?”
2) Counter a Myth; “Parents want a quick fix to poor study habits-could drugs be the wrong answer?”
Marketing strategy includes marketing mix for small business
3) Make a prediction; “Why the US will soon experience dramatic food shortages” –or—“Why food prices will continue to rise”; can you see how this could draw free publicity and add to your marketing mix for small business.
4) Ask a Question, can you give the media a question they can use? “What are cats thinking?”
5) Give them a timely hook, a reason they need to have information about your brand now; Tax advice at tax time, new business start up advice in January, new kind of tomato plant in the spring, this is prime free publicity for small business!
Create an effective marketing plan
1) Who is your core audience
2) What does that core audience read or watch
3) When will your topic be timely; time of year, anniversary, create a holiday around your product, look in the book ‘Chase’s Calendar of Events’ for listing of 10,000+ holidays
4) Is there a predictable news event that can be spun to your brand, release of a movie, elections, release of monthly employment figures or
Target blogs with your marketing mix for small business
farm reports, this is the nature of marketing mix for small business
Next time we will go more in depth into how to find the right blog sites that fit your brand and will help your marketing mix for small business. You can do this, and feel free to ask questions, I may even send you part 2 in advance if you ask! You comments are not only welcomed, but strongly incouraged. Send questions direct if you wish to tom@ BizCentralUSA.com, we are here to help you help others!
We at BizCentralUSA have been in the business of helping small businesses like yours for almost a decade, over 12,000 small businesses have come to us for advice over the years, and we are always here for you! Call today for a free needs assessment and consultation we want to hear from you! Also follow us on Twitter and Facebook for daily tips and tricks, as well as advanced notification on our free webinar series. The key to a good marketing mix for
Marketing mix for small business is one of our specialty's
small business is within you, you can do this!
If you would like more information on the full range of services offered to set up and service Small Businesses please contact BizCentralUSA by visiting BizCentralUSA.com or call, toll FREE 1.877.857.9002. Please follow us on Twitter and Like us on Facebook to receive free daily tips and tricks as well as notification of our FREE Award Winning Webinar series!
Tags: brand marketing, branding, Chris Romero Marketing Consultant, entrepeneur, How to market a business, marketing department, marketing mix, Marketing mix for small business, Marketing Plan, network marketing, Thomas R. Reich social media consultant
Posted by Biz Central USA Marketing Team on September 22, 2010 under Small Biz and Entrepreneurship,Small Biz Planning,Small Biz Webinars |
It is time for another small business webinar event hosted by BizCentral USA. This week’s webcast we will take a look at basic financial management best practices for small businesses. Specifically, bookkeeping is one task that many small businesses neglect or make half-hearted efforts at doing. Both options are a mistake.
With that said, I would like to personally invite you to spend some time with BizCentral USA and learn a number of ways to make sure that your small business gets its financials in order!
Topics of Interest:
• Things Needed to get Started
• Bookkeeping & Accounting Process
• Financial Reporting Tools
• Solutions and Tips on Record Keeping
Click Here to Register!
Join us to learn the importance of basic financial management, bookkeeping and accounting and how to master it so your business can reap the benefits! Have questions you would like us to answer during the webcast? Enter them into the comments section below and we will be sure to review them!
Hope to see you there!
Posted by Biz Central USA Marketing Team on September 8, 2010 under Small Biz and Entrepreneurship,Small Biz Planning,Small Biz Webinars |
Is your small 
business startup headed down the path to success?
Whether you are just starting out or growing your small business, a sound business plan is your road map to success.
Writing a business plan will force you to objectively develop and evaluate your tactical and strategic plans. It will also help you identify the opportunities and risks encountered as a result of your decisions. Most importantly, you will understand who your customers are and how you can meet or exceed their needs and expectations.
We invite you to spend some invaluable time with BizCentral USA’s senior business plan consultants and learn how to not just build an effective business plan, but utilize it to insure your small business’ success!
Don’t wait, register today!
Topics of Interest:
- Benefits of Having a Solid Business Plan
- Company Summary
- Strategy & Implementation
- Financials
- Market Segmentation
Do you have suggestions for additional topics of interest you would like us to cover? Share them in the comments section below!
Don’t let your small business dreams fail or fall short of their actual potential! Reserve your seat today at: https://www2.gotomeeting.com/register/558842394
Posted by Biz Central USA Marketing Team on August 30, 2010 under Small Biz and Entrepreneurship,Small Biz Planning,Small Biz Webinars |
It has arrived – The BizCentral September line-up of free small business webinar events. Focusing on core planning and financial fundamentals of small businesses, September’s line-up is aimed at aligning small business startups with best practices to sustain healthy business growth.
It has become evident that business plan development and financial management are among some of the top hurdles small businesses face so it really just makes sense to focus on addressing those fundamental topics that are too often overlooked by early-stage and small business startups.
Details About BizCentral USA’s Free Small Business Webinars:
Small business webinars are hosted online at any computer with internet access. All webinars will begin at 3pm EST and typically last 1-hour. Following the presentation, a live question and answer session will give attendees the opportunity to receive in-depth answers to their specific organizational questions.
- 9/14/2010 Getting on the Path to Small Business Success: Development of a Strong Business Plan – Register Now
- 9/28/2010 Basic Financial Management for Small Businesses: Getting your Books in Place – Register Now
Those unable to attend the live small business webinars, no need to worry – Every installment of the small business webinars is recorded and can be viewed on-demand at any computer – any time of day. To learn more or RSVP for any of the September small business webinar events, visit: http://bizcentralusa.com/webinar/september.php
Posted by Biz Central USA Marketing Team on August 19, 2010 under Small Biz News,Small Biz Webinars |
Join us for a free Small Business Webinar, where we will discuss how No Business is too Small to Become a Good Corporate Citizen!
Yesterday’s practice of companies simply giving money away to good causes has been superseded by today’s strategic corporate philanthropy, which ties donations of time, money, and in-kind gifts to defined business goals and desired benefits. 
Companies that have created corporate foundations have discovered that partnerships between private enterprise and public interest can produce profitable outcomes for all. The numbers indicate clearly: companies large and small do well by doing good.
We invite you to spend some invaluable time with BizCentral USA and learn how to create a foundation for your small business!
Topics of Interest:
• Benefits of Corporate Social Responsibility
• Foundation Case Studies
• Services Available through CSR
Join us for a free Small Business Webinar on Aug. 24th, 2010 from 3:00 pm – 4:00 pm (EST) & learn how to Establish your own corporate social responsibility and give back to the community.
Posted by Biz Central USA Marketing Team on August 11, 2010 under Small Biz and Entrepreneurship,Small Biz Marketing,Small Biz News,Small Biz Webinars |
A Free Small Business Webinar on Starting your Business off on the Right Foot with Email Marketing! 
The Pew Internet and American Life Project, says e-mail remains the number-one online activity of Americans and can deliver a higher return on investment than methods such as direct mail and advertising. So as a small business, it’s important to capitalize on this trend! By adopting the right strategies and practices now, you can maximize the inbox to capitalize on acquiring new customers and retaining current ones.
We invite you to spend some valuable time with BizCentral USA and learn step-by-step effective strategies for implementing successful email marketing campaigns.
Topics of Interest:
• Email Marketing Fundamentals
• Design and Layout Best Practices
• What you Don’t see That can Make or Break your Campaign
• Building your Email Lists
• Complying with Regulations & Getting your Emails Delivered
Join us August 17th, 2010 from 3:00 pm – 4:00 pm (EST) and Learn how to maximize the inbox and start reaching thousands with one click!
Posted by Biz Central USA Marketing Team on August 3, 2010 under Small Biz Webinars |
Join us for a Free Small Business Webinar to Discuss the Planning & Preparing of the Startup of your Small Business!
Have you ever dreamed of being your own boss, setting your salary, and designating your work hours? You’re not alone! Many people find themselves interested in owning their own business but are unsure how to get started.
Starting a successful business requires a great deal of preparation. There are many important decisions to make and many rules and procedures that must be addressed. With an informed and educated approach, your business can be fulfilling and profitable, but it is essential to make key financial decisions and complete a series of legal activities.
We invite you to spend some invaluable time with BizCentral USA and listen to critical information that will help you plan, prepare, and manage the startup of your small business.
Topics of Interest:
•Registration & Licensing
•Legal Formation
•Financing
Join us for a free Small Business Webinar on Aug. 10, 2010 from 3:00 pm – 4:00 pm (EST) and learn how to prepare your small business for success!
Posted by Biz Central USA Marketing Team on July 27, 2010 under Small Biz and Entrepreneurship,Small Biz Webinars |
New All-Inclusive Online Web Portal, Tools and Options Available
We have some really new and impressive things going on with our Independent Consultant Opportunity! The program still has all the great benefits it had before for individuals or current consultants looking for an opportunity to start or expand their offerings with our small business & nonprofit services. We just topped it off with a few awesome items! Check out some of the highlights with a few excerpts from our press release today!
BizCentral USA unveils its newly restructured Independent Consultant Opportunity…
The main highlight of the restructured Independent Consultant Opportunity is the new all-inclusive online web portal. The online web portal provides Independent Consultants with sales materials for all of our small business and nonprofit services, training slidecasts, lead generation tools, order forms, reference manuals and more – all at the click of a mouse. The primary goal of the Independent Consultant online web portal is to streamline the training, sales and order process, making it easier to maximize the consultant’s ROI and future earning potential.
View our Independent Consultant Intro Packet!
“Through our new web portal section, independent consultants are guaranteed to have the most updated information, available for download at any time and in any quantity,” said Matthew Mitchell, Independent Consultant Coordinator for BizCentral USA.
Additional benefits to the restructured Independent Consultant Program include: more available nonprofit and small business product and service options, added Independent Consultant website features, 5 new sector-specific lead generation tools, and the inclusion of a volume rebate program.
For those interested in learning more about the Independent Consultant Opportunity, BizCentral USA is offering a live online information session, where participants can receive more details and ask questions regarding the program. Details of the upcoming Independent Consultant information session is below:
Who: BizCentral USA
What: Independent Consultant Information Session
Where: Online at any computer with an internet connection
When: Friday, July 30th, 1pm EST
How to Register: Visit the following link- https://www2.gotomeeting.com/register/939199082
Check out the full release by clicking here .
Posted by Biz Central USA Marketing Team on July 26, 2010 under Small Biz and Entrepreneurship,Small Biz News,Small Biz Webinars |
Several times a day I am approached by people who are interested in starting a business, but they don’t want to hassle with the headaches and cost of customer service, production, quality control and shipping. The best advice I can give them is to look into the BizCentral Independent Consultant Opportunity. What is this program? Well, first of all, let me ask you a few questions.
Are you currently working in the B2B arena? Do you have lots of small business, nonprofit or church contacts? Are you looking to start or expand your business with additional products and services for startups, small businesses or nonprofits? If you answered “yes” to any of the above, we have the perfect solution for you!
Why not join the BizCentral Independent Consultant group. The benefits of our program allows us to operate as your “back office,” allowing you to focus on “making money”, building relationships and enjoy residual income without having to do constant cold calls.
So what are a few highlights of the program? Let me give a quick recap:
•Uncapped Income
•Ability to Integrate our Service into a Current Model
•Ongoing Sales and Marketing Support
•New Consultant Web Portal
I don’t know about you, but that sounds like a pretty good opportunity to me! If you are interested in learning more, then be sure to join us for an online interactive info session on July 30th, 2010 from 1 pm – 2 pm EST!
