Posted by Biz Central USA Marketing Team on December 12, 2011 under Small Biz and Entrepreneurship,Small Biz Marketing,Small Biz News,Small Biz Planning,Small Biz Secrets | 
Search Engine Optimization SEO for Small Business Part 2
We discussed the different advantages of Search Engine Optimization (SEO) for Small Business in Part 1. Now let’s learn a few tricks that can make this whole process a little more enjoyable. When you know some of the processes involved, the whole concept of how the internet works and SEO for Small Business can become clearer.
Here comes one of those tricks I promised! Go to Google while visiting the Internet through Internet Explorer. Search for your key competitors within the industry you operate (Local, National and International). Go to the home page of one of the web sites of a respected and top rated competitor. On the right side or “Ribbon” of that Web Site Home Page, Right Click your mouse, a menu will appear, highlight and then Left Click on “VIEW SOURCE” about half way down on the pop up menu. You will bring up a new page, you are looking at the actual HTML code of you competitors Web Site, don’t worry it is OK!
After the initial shock of this confusing page, which looks like a page of Algebra or complete gibberish, you will be able to mine data right out of their site, easily! Look for the term <Title> with words In-between followed by the term <Title> those words inside are the actual Keyword optimized title of the Web Site. Next you will see the term; (“Meta Name Description” Content =). What follows that is the Keywords and Keyword Phrases which that Web Site is using to get the ranking it has. Additionally, those words describe to the Search engines what that Web Site is about. These words must relate to that site, or the site will receive “Empty Hits” but we will discuss that later in part 3.
Finally, and most importantly, (<Meta Name = “Keywords” Content =), the words that follow are the Keywords used to get Search Engine Optimization by your direct competitor! Open your word document, the one where you recorded your Keywords and Keyword Phrases, make a section heading of your Competitors Name and copy paste your competitors Keyword list. Repeat this process with at least the top 10 of your competitors Web Sites.
At this point you have a long list of potential Keywords and Keyword Phrases. Which seem to be universal among your competitors? Do you see any that surprise you or spark your interest, which you had not included in your Keyword list?
Now begin making a final list of the “Best” Keywords and Keyword Phrases. What are the right Keywords to use and which are the wrong ones? The Keywords that are used by all your competitors are SEO “Keys” to the industry nitch as a whole, but combining those with Keywords unique to your business or service, may be your key to the top of the Search Engine list for a particular search. It is the Unique groupings of Keywords and Keyword Phrases and using those “Keys” throughout the content and updates of that Web Site, which will give a Web Site its “Rank” Each search made on a search engine has Unique characteristics, you need to optimize for as many of those searches as you can.
Can Search Rank be bought, Yes, is paying for rank the only way to be found, NO! Keyword Strategy and SEO (Search Engine Optimization) is the first step towards getting found in the modern jungle known as the internet!
Still confused, why re-invent the wheel? There are many fine companies which will help to optimize your company’s Web Site. Perhaps none have the expertise combined with the extremely competitive pricing of BizCentralUSA. Since 2003, BizCentralUSA has helped over 10,000 small businesses and has been on the cutting edge of Web Site optimization and competitive marketing. As part of a complete Marketing Package, BizCentralUSA can not only optimize your keywords and author your Web Site for SEO (Search Engine Optimization), but make your Web Site look and feel like an industry leading Authority at the same time! A Web Site that represents an industry leader like your business with style and class!
It is the Unique groupings of Keywords and Keyword Phrases and using those “Keys” throughout the content and updates of that Web Site, which will give a Web Site its “Rank” Each search made on a search engine has Unique characteristics, you need to optimize for as many of those searches as you can. Can Search Rank be bought, Yes, is paying for rank the only way to be found, NO! Keyword Strategy and SEO (Search Engine Optimization) is the first step towards getting found in the modern jungle known as the internet! Still confused, why re-event the wheel?
There are many fine companies which will help to optimize your company’s Web Site. Perhaps none have the expertise combined with the extremely competitive pricing of BizCentralUSA. Since 2003, BizCentral USA has helped over 10,000 small businesses and has been on the cutting edge of Web Site optimization and competitive marketing. As part of a complete Marketing Package, BizCentralUSA.com can not only optimize your keywords and author your Web Site for SEO Search Engine Optimization, but make your Web Site look and feel like an industry leading Web Site at the same time! A Web Site that represents an industry leader like your business with style and class! Look for Part 2 of this series, we will finalize your Keyword list and delve into the world of SEO for Small Business Search Engine Optimization and Keyword Placement throughout your Web Site!To learn more about BizCentralUSA and the full range of services we provide small to mid-sized business, visit www.BizCentralUSA.com or call 1.877.857.9002
Posted by Biz Central USA Marketing Team on December 7, 2011 under Small Biz Marketing,Small Biz Planning,Small Biz Secrets |
What you Need to know about
SEO for Small Business:
Keyword Strategy
by Chris Romero and T. Roblin Reich
SEO for Small Business? Blogs, Directory Listings, Social Media, Link building, the list goes on and on. How does any of this make your small business Blog and Web Site better? What does a Keyword and a Search Engine have to do with the creative substance of the article and the message your business wants to get across?
The answer is simple: nothing and everything! SEO for Small Business – Keyword Strategy or Search Engine Optimization and the use of Keywords, H1 tags and URLs have little or nothing to do with your creative content. However, they are all part of the process and when the article is published in a blog and as part of your website on the broader blogosphere and a potential customer is looking for that information through a search engine, that article, your blog and your web site will never be found without the 
proficient use of SEO for Business – Keyword Strategy (search Engine Optimization), H1 tags, URLs and the rest of the package so often over looked by small businesses.
To play in today’s Web Arena, you need to learn the tricks and follow the rules. On one hand, your business can now publish an article and have it viewed by millions of people without ever being “Published” in the traditional sense. In the old days, you would need to make the kind of news that interested business journals or industry rags. To do this you would have to smooze the writers, perhaps hire a Public Relations Agent familiar with your target market, maybe place adds in the target publication and hope the article 
would be “spun” positively in the direction of the message you were trying to convey. Even if all went as planned, even if the article was a great big add for your key product, even if your company name appeared over and over, the readership or “Unique Impressions” may have only been 80,000 and of that, how many unique readers of that publication actually read your specific article? How many would even know that that article with just the information the potential customer needed to know, was there?
Today the rules have changed, but the game is the essentially the same! An innovative company must get an article featuring a unique product or service read by as many “Unique Impressions”, who are actually looking for that product or service, as possible. However, today the Public Relations agent and the hard copy publication salesman is replaced with Search Engines and SEO for
Small Business SEO
Business – Keyword Strategy! If Keywords are used correctly and SEO for Business – Keyword Strategy, Search Engine Optimization, is maximized, that same article can be picked up by thousands of unique on line blogs and publications allowing it to be exposed to millions of “unique Impressions”. It takes work, expertise and investment to do this correctly, but like I said “the rules have changed, but the game is the same”.
We are going to deal with Keywords in part one of this series on SEO. You, as a company must ask “Who is this company?”, “What what does the company really do?” What unique service does this company provide?” SEO for Small Business – Keyword Strategy or Search Engine Optimization revolves around Keywords and Key phrases. Decide who you are as a business and what your target market is. Who is your target audience and what “Keywords” will “Find” that audience. In future articles we will deal with Keyword Placement, SEO for Business – Keyword Strategy and URL utilization to maximize search engine results. In the final segment we will reveal super secret tricks to take what you’ve learned and truly maximize your exposure!
Finding the ideal Keywords is a process, one your company must master! Let’s have some fun with a Keyword list. First open a Word Document and record every word or phrase that you think fully explains your business, the services or products you provide and that
Small Business SEO
special element that makes you “Unique”.
Keyword = A word or phrase that pinpoints what you are uniquely about. Additional Keywords = a word or phrase that targets your industry or market segment.
Here comes one of those tricks I promised! Go to Google while visiting the Internet through Internet Explorer. Search for your key competitors within the industry you operate (Local, National and International). Go to the home page of one of the web sites of a respected and top rated competitor. On the right side or “Ribbon” of that Web Site Home Page, Right Click your mouse, a menu will appear, highlight and then Left Click on “VIEW SOURCE” about half way down on the pop up menu. You will bring up a new page, you are looking at the actual HTML code of you competitors Web Site, don’t worry it is OK!
Look for Part 2 to find out what you can do to Maximize your SEO for Small Business.
Posted by Biz Central USA Marketing Team on December 1, 2011 under Small Biz and Entrepreneurship,Small Biz Marketing,Small Biz Secrets |
Today, The BizCentral USA Team saw an amazing seminar by Patrick Schwerdtfeger on Social Media and the Future of Marketing at the National Entrepreneur Center in Orlando, Florida.
We have decided to radically change our marketiung procedures at BizCentralUSA, CharityNetUSA and CHurchNetUSA as a result. You should check Patrick’s lates book out as well as engage with the National Entrepreneur Center in Orlando, Florida.
Did you know that Orlando is one of the top 10 places to start a small business? The National EC has a lot to do with that. We will be updating you on our new found alliance with Patrick and the NEC in the weeks to come. Until then, enjoy this article that Patrick wrote. The future of marketing is here and keep in touch with us to let you know more about it. Enjoy the read and keep up with us on twitter and facebook. Thanks
“Ever since the 19th century, the prevailing trend in marketing has been an increasing focus on the consumer. Today, the value-first moniker allows potential buyers to actually sample the product before buying, an evolution from the liberal return policies of the 90s.
We’ve all been in Costco and enjoyed little morsels of food before buying anything. And on the internet, this is even more common. Website users are given more free information and resources than ever before, all in the name of building trust and demonstrating expertise, increasing the ODDS of a future sale.
Going forward, the consumer focus will evolve even more. Successful marketers will be those who actually HELP potential buyers become successful themselves. Marketing messages will all target the achievement of the buyers own objectives. Giving your buyers a platform to stand on will be the next wave of marketing methodology.
Of course, the many forums on the internet were among the first iterations of this approach, giving all of us a way to promote ourselves and demonstrate our own expertise. And all the user-driven platforms like MarketWatch and others are another manifestation. Social Bookmarking is yet one more.
These platforms all present the ultimate objectivity because the content is being contributed and validated by the audience, not the host. The applications are fairly novice so far but the integration and aggregation of regular life activities will soon incorporate all areas of our lives.
Decisions we make will be recorded, aggregated and made available to others considering similar decisions. And wherever possible, the results of these decisions will be aggregated as well, giving future decision-makers additional insight when planning their own activities.
There will be three effects of this. First, we will become increasingly aware of the “average person” around us. We will have direct visual access to a true cross-section of the population … and it will remind us all how uneducated most people are. Sad but true. Most people know little or nothing about the major events shaping our time in history.
Secondly, it will widen the division between the “leaders” and the “followers”. The majority of the population will seek approval and validation by following the crowd. And, of course, we will know EXACTLY what the crowd is doing. But there will be a smaller subset of the population that will purposefully go in the other direction and that will feed creativity and innovation.
Third, the acceptance and critical mass stages of a successful new product will accelerate even more as new success stories will be apparent to a wider audience in real time. This will widen the gap between product providers and product consumers and allow the providers of successful products to achieve incredible success quicker. In other words, business owners will have more leverage than ever and the division between the rich and the poor will magnify further.
Tactical Execution provides implementation solutions for businesses that are ready to take action. There is a ton of great information available on the website and I hope you take advantage of those resources.
