Become an Ecopreneur! Making A Big Difference

Posted by Nicole Rivera on April 28, 2009 under Small Biz and Entrepreneurship | Be the First to Comment

When it comes to small businesses, many companies may have the desire to do right by the planet, but many times they feel they are not capable of doing so because it is far too big of a task.  This couldn′t be further from the truth.  As a small business or even a large corporation, you can actually do big things to help the planet by barely doing anything at all.  Solar water heating, HVAC systems and wind turbines aside, here are a few simple tips to get you started toward a more sustainable business. 

First and foremost, reduce, reuse and recycle are three terms your small business should live by if you are interested in becoming a more eco-friendly organization.

• Reduce: Reducing your amount of waste is a great way of helping the environment. Using a computer and switching from print or direct mailing to email and digital collateral can be a great way of reducing the amount of paper and ink you use.
• Reuse: Instead of throwing things away, why not try to find other ways of utilizing them. For example, the handy note tablets that you write any and everything on. Rather than throwing out the table once all of the front pages are filled, use both sides of the paper.
• Recycle: Many of the materials your company uses everyday are made out of material that can be recycled, but because business waste management services can be so expensive, many companies choose not to use them. If this is the case, try to network with other local businesses and purchase the service in conjunction with them. This way you will be splitting the costs between multiple companies and networking at the same time.

Once your company has the three R′s (Reduce, Reuse, Recycle) set in motion, the next step is to make an effort to convert to more environmentally friendly office supplies and practices.   Both large and small supply stores now carry many green, natural and organic products such as recyclable paper, CFL or LED light bulbs, natural base cleaners and low VOC paints, just to name a few.  In addition to purchasing more eco-friendly products, analyze your current practices to see if you are making all efforts possible to reduce harm to the earth.   Turning off lights when no one is in the room, shutting down power strips at the end of the day and refilling ink cartridges instead of buying new ones are a few ways to get started.  Think about these things on a large scale. When purchasing supplies and changing your attitude it may seem insignificant to your company at first, but the effects can be greatly rewarding in the long run.

You have started following the three R”s, converted to eco-friendly office supplies and practices and you feel you are on your way to a more sustainable business.  Finally, for all of the things you simply can”t control, such as daily commute, business traveling, electricity consumption and more, you can offset their carbon footprint.  Services such as Terrapass, Carbon Footprint and Carbon Fund have great tools to calculate your business” carbon emissions.  Once calculated, they will offer you tailored solutions to aide your company in becoming carbon neutral. 

Running a green business is not only good for the environment, but it is also a benefit for your bottom line.  Whether your company”s goal is to become a 100% sustainable business or to moderately practice environmental stewardship, taking action is the first step.  In the end doing your part to save the planet may also be saving your company some real green!

Overloading Twitter with your Small Business

Posted by Nicole Rivera on April 16, 2009 under Small Biz Marketing, Small Biz and Entrepreneurship | Be the First to Comment

On Tuesday, I had the pleasure of attending the Hubspot “How to Use Social Media to Attract More Customers″ webinar.  Thousands of social media gurus and newbies flocked together (maybe you were even one of them) to find out new tips and tricks on implementing social media into their company′s Client Relationship Management (CRM).  What was most interesting to me, other than the webinar itself, was the outstanding viral effect of this webinar.  From the planning stage through follow up, Hubspot set the groundwork for continuous promotion of their webinar through the use of Twitter.

From the second you hit the webinar′s landing page you were hit with an opportunity to “Tweet this webinar”, “Share on Facebook”, “Follow us on Twitter”, “Become a Fan” and “Subscribe to our Blog”. Once registered for the webinar, you were again hit with a larger “tweet it!” button, which when you clicked, it automatically opened up your Twitter home page and created a tweet for you!

The day of the webinar, as normal you were invited to listen in and follow the live webinar online, but you were also urged to communicate and ask questions on Twitter during the webinar.  Well, that is exactly what thousands of people did!  In fact, so many people participated in live discussions on Twitter that this webinar just about brought down the Twittersphere.  Comments were 19 minutes behind due to high volume and “#hubspot” became the #1 trending topic on Twitter.  Today when reviewing all of the comments made by Tweeps (the inclusive Twitter term for Peeps using Twitter) I became mentally exhausted after going through over 50 pages of tweets, and still counting. In addition to their massive exposure, Hubspot also engaged in the conversation on Twitter by fielding questions, posting updates on the Twitter status and tweeting a few “tid bits” along the way.

Was their webinar successful? I would say yes, definitely.  Not only did they accomplish the task of finding people to attend their webinar, but they participated in proactive CRM and also got loads and loads of free marketing and PR for their company and the conversations are still going.  If you were on Twitter that day, I think it may have been inevitable to not hear something about Hubspot, they just about brought down Twitter. 

The moral of my story for small businesses is this: It is almost certain, that as a small or startup business you have a very minute amount of funds to work with for marketing and PR purposes, but using outlets like Twitter and Facebook are completely free!  Take advantage of these social mediums to push your message out to the public.  Embed your brand into the minds of the millions of Tweeps, Facebook groups and other social media stalkers-In this case a penny saved could turn into a penny earned!