Posted by Biz Central USA Marketing Team on October 29, 2008 under Small Biz and Entrepreneurship | 
Hopefully a lot! Without great graphic designs we would have never had the: Nike swoosh, Disney with Mickey’s black ears popping up, or McDonald’s golden arches. The idea is that the logo is memorable which helped these companies become as successful as they are today.
Graphic design is extremely vital for all companies, whether you are just starting or if you have been established for years. The logo helps you achieve new clients fast and keep them loyal. In the future they can help push your company ahead to leave the competition behind. It shows off your business to the consumers in the best way possible.
Company logo’s uses color, graphics and creative fonts to establish the corporate identity and branding. This logo is used on your website, letterhead, brochures, flyers, postcards, return address labels or other publications. If your company has a tagline this can be incorporated with the logo.
From the previous example with Nike, the tagline was ‘Just do it.’ It is short, to the point, and very convincing, get it done, no excuses. Another great idea for advertising is creating an acronym, each letter represents a different word. Think of adidas, All Day I Dream About Sports. What a great tagline to represent the company of workout clothing and sport gear.
This design expresses the interest for your company and your clients. You don’t need artistic talent, just the ability to realize what you are trying to express. Your image should be memorable so the consumers won’t forget who you are. business durability so you can outlast the competition please speak to an experienced graphic designer for your business.
If your priority is
Posted by Biz Central USA Marketing Team on October 27, 2008 under Small Biz and Entrepreneurship |
For any small business starting out can be tough! If you have ideas or a vision of what type of business venture you want to start, that is great, but what about the marketing, or public relations, or advertising.
With the current condition of the economy, some small business owners may have the marketing ideas in jeopardy. Don’t let this happen to you. If you are just starting to establish your business, marketing is a crucial factor. With an informative website, creative brochures, accurate news releases, a sharp logo and catchy tagline you are on your way to establishing the brand for your business.
- Your website should help buyers or potential buyers, use information you want to make sure the customer reads. Make it understandable; don’t use jargon they may not be familiar with. Every industry has abbreviations or key words they use on a regular basis. If the business is just starting your readers may not be familiar with it yet so try to avoid that.
- Brochures are a good idea, like a magazine they can be re-read over an over by many different people. This is not just a one-time ad, it is a great investment for any business. It should have good quality writing on every page, but not too much information, remember it is just a teaser to introduce people to your business
- News release or a press release is another way to get your message out. Originally a news release was meant for media only, but if the media did not use the release, it serves no purpose. The release is an important tool for the consumer because you are providing them with information they need.
All these tools are essential for creating your business plan . If you are trying to get a loan for your business these items are especially important. If the bank can see you are organized with your preliminary paperwork done, it helps your move faster to get things going. Your marketing efforts drive business, gets you more leads and in turn helps your business succeed.
Posted by Biz Central USA Marketing Team on October 8, 2008 under Small Biz and Entrepreneurship |
It has come to my attention, once again, that numerous small businesses are receiving correspondence from Corporate Compliance in their state. Operating under the guise of a government agency, a private business is distributing very official looking documents to the registered agents of small corporations claiming a need to file annual meeting minutes in order to remain in compliance with corporation statutes.
Attention folks: Such filing of annual meeting minutes is not an official requirement, and Corporate Compliance is not a governmental agency! They are simply hoping that they can trick as many small business owners as possible into believing that they need to do this filing, which of course requires the remittance of a hefty filing fee that is to be made payable to their company. Please be diligent in reading the small print in any mailing that you are not positive is from an official government agency. On the aforementioned mailings there should be a tiny disclaimer somewhere that mentions that they do not represent any government agency.
Now I’ve heard of this scam before but it had slipped my mind until a client recently phoned to inquire about its legitimacy. After doing some quick research on the web I’ve found from many other sources that these notices come under the ruse of a variety of agencies, including:
• (Enter Your state Here Corporation Compliance
• Corporation Compliance Recorder
• Minutes and Compliance Affairs
• Compliance Annual Minutes Board
So please, I implore you, if you receive any such mailings requesting annual filings be sure to check for an official state seal, that the notice clearly states it is from the Secretary of State or Division of Corporations in your state. While there are annual filings required of corporations, these filings do not typically require submission of minutes and carry a minimal filing fee. If you have any question as to what annual filings are required for your corporation to remain in compliance don’t hesitate to check with an expert.
Posted by Biz Central USA Marketing Team on October 3, 2008 under Small Biz and Entrepreneurship |
One crucial componenet of a small business owner’s plan for success is the development of a website Most entrepreneurs realize when they start a business that with more than 20 million shoppers now online, purchasing everything from books to computers to cars to real estate to jet airplanes, if you have a business, they should design a website. Quite simply, if you’re marketing a product or service and you are not advertising where your competition is, you’ll find yourself left behind very suddenly. Even if you think your company’s product or service cannot be sold online, keep in mind that many consumers now search for information online prior to making a purchase at a brick-and-mortar store, and your site may be the first chance you have at making a good impression on a potential buyer.
For most small businesses, a Web site is rapidly becoming a basic requirement of a marketing plan. A site can help you reach one or more of the following goals:
• Help customers find you in the offline world – your office, your storefront, your phone number.
• Help persuade customers that you have the right service or product for them
• Help sell products online, even across different marketplaces, to retail customers or other businesses.
Compared to the more traditional advertising mediums, web promotion and marketing has potential circulation figures/coverage area that can””””t be matched – and all at a fraction of the cost of a simple series of print advertisements. However, to realize this potential the pages of your website need to appear swiftly and say what you want them to; the site has to be continually promoted and assessed, and kept looking fresh and up-to-date to encourage visitors to return to it on a regular basis. Most importantly, your site should be optimized well with the search engines.
Search Engine Optimization is the process of editing and organizing the content on a website to increase its potential relevance to specific keywords and ensuring that external links to the site are correctly titled and in abundance. This is done with the aim of achieving a higher search listing and thus increasing the volume of targeted traffic from search engines. SEO is one of the key to your Web Marketing activities.
SEO considers how search engines work and what people search for. Sometimes a site’s structure (the relationships between its content) must be altered too. Because of this it is, from a client’s perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.
